Brown-Forman Senior Brand Manager Super Premium Whiskey Portfolio in London, United Kingdom

Job Description:


Leading the fastest growing part of the UK B-F Brands portfolio, the role is responsible for delivering sales, equity and

profit growth across three categories; North American, Scotch & Irish Whisk(e)

The role has full marketing mix planning responsibility. The role will lead on investigating consumer, category and

shopper opportunities, working cross-functionally on commercialisation and launch planning.

Key Responsibilities:

Brand business plan development and activation

  • Development and implementation of 3-year brand business plans across the trademarks

  • ATL and TTL communications and media strategy planning, briefing, development and implementation

  • Development of brand building platforms or relevant translation of Global brand platforms

  • Supporting the Marketing Manager as appropriate on S&I planning, implementation and outputs

  • Development of trade engagement plans with Head of Advocacy for Northern Europe

  • Working with the Innovation Marketing Manager and BBI, identify, recommend and implement NPD and innovation that will accelerate sales and build brand equity

  • Maximising learnings from activity evaluation and ensuring learning is applied to future planning

Management and delivery of UK P&L

  • Development and close management of performance and P&Ls with Finance and Sales

  • Budget development, management and allocation against key brand strategies and growth drivers

  • Development of quarterly performance report for key stakeholders

Trade and consumer understanding and analysis

  • Identify and use research tools and techniques for increased consumer, shopper and trade understanding and insight

  • Fully understand the underlying business/market drivers that affect brand performance, using research tools (BF tracker, Nielsen/CGA, Market Structure, IWSR, TGI)

  • Regular, proactive competitor benchmarking and trend analysis, highlighting implications for brands

  • Stay abreast of the latest marketing trends and techniques, inside and outside of alcoholic spirits

Stakeholder engagement and motivation

  • Be a Brand Ambassador and expert, to ensure long-term building of equity and a motivated Sales force

  • Close liaison with the Trade Marketing, Sales and Distributor teams to ensure BTL strategies and activity plans deliver on expectations and are on consumer strategy

  • Initiate buy-in of Brand Business Plan from all involved parties through regular communication and involvement in meetings

  • Close, consistent, clear communication with internal and external agency partners, managing and motivating them to deliver excellent creative work

  • Champion brand needs with local commercial teams, regional and global brand teams and distributors

  • Build effective and productive working relationships with internal and external stakeholders

Talent development

  • Line management of one-two direct reports

  • Coach and develop direct report(s) to grow their marketing capabilities and prepare for future progression within the business

Must Experience:

  • Bachelor’s Degree in Business, Marketing or similar discipline or relevant work experience

  • Strong track record of successful, progressive marketing experience

  • Good understanding of superpremium

  • A&P budget, P&L and project management experience

  • Full mix technical marketing expertise

  • Good knowledge of the UK On and Off Trade

  • Strong track record of successful people development

  • Willing to travel

Preferred Experience:

  • Marketing experience gained in the alcohol beverage industry

  • Distributor management#ND 1 #BenRiach

About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe

City: London

State: Int'l

Country: United Kingdom

Req Type: Exempt

AutoReqId: 4387BR