Brown-Forman Senior Consumer Insights (BBI) Manager (12 Month Maternity Cover) in London, United Kingdom
Reporting to: Head of Innovation and BBI UK
Location: London Office
At Brown-Forman, we enrich the experience of life, in our own way, by responsibly building beverage alcohol brands that thrive and endure for generations. Brown-Forman is one of the largest American-owned spirits and wine companies and among the top 10 largest global spirits companies. By expertly combining five behaviors (Be Curious, Be Courageous, Be Collaborative, Be Creative, Be a Champion) with our vision and purpose, we seek to create an enduring and growing Brown-Forman UK.
The insights team is at the heart of Brown Forman UK and the Senior Consumer Insights Manager is a thought leader to the brand and trade marketing teams, providing insight, ideas and strategies to unlock growth, accelerate Brown Forman’s competitive edge and support the organisation in its objective to be the best brand builders in the world.
This is a role which requires a significant ability to lead, inspire and empower key stakeholders, establishing effective and trusted partnerships with the marketing and insight teams both locally and globally. You will have a curious mind and a passion for understanding consumer and shopper behaviour and the changing culture that we operate in. You will have a strong understanding of marketing theory and practice and will be up to date with the latest advances. Underpinning these skills and knowledge, is an ability to analyse data and create powerful, actionable insight.
Team Management and Development - Provides strong leadership, direction and growth opportunities for Marketing Specialist who will be reporting directly into you and also supporting the Senior Category and Shopper Insights Manager
Strategic Planning and Insight Development - Development of brand situation analysis, based on robust, holistic consumer and business understanding
Consumer Knowledge Development - Identifies and prioritises gaps in knowledge and understanding, to inform development of research plans that meet needs. Recommendation of qual and quant methodologies against these needs, driving actionable insight
Opportunity Identification - Systematically mines existing data to identify insights, gaps, issues, opportunities and actionable insights for the UK
Research Implementation and Insight Generation - Manages the design, commissioning, implementation and monitoring of consumer research, coordinates activity with external research companies. Manages the process from brief, hypothesis generation, through fieldwork, to debrief
Special Projects - Supports Head of Innovation and BBI, UK Marketing Director and Europe BBI Director in building capability and developing and embedding BBI approaches and tools in the market
The successful candidate will ideally be educated to degree level or have equivalent experience. Preferably experience in the FMCG/Alcohol industry. This person will ideally have dual research agency and client side experience as well as being well versed in the digital world.
Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance.
We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. In Brown-Forman UK, some highlights of the competitive benefits we offer include, but not limited to are medical/dental insurance, flexible-working options, product allowance and gym membership; along with global career opportunities.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: International
Req ID: JR-00001236