Brown-Forman Associate Sales Promotion Manager - Customer & Channel in Louisville, Kentucky

Job Description:

Position Title: Associate Sales Promotion Manager, Customer & Channel

Business Area: NAR SAMIE

Location: Louisville, KY

Reports To: Customer & Channel Sales Promotion Manager


• Works with On and Off -Premise Channel/Customer Marketing Managers to develop national and/or regional account-specific programs for customers for assigned brand(s). Provides the tools necessary for the field to place allocations.

• Works with Customer & Channel Sales Promotion Manager to ensure programs are completed by specified due dates.

• Works with National/Regional On and Off premise teams to ensure National Account marketing requests are completed on a timely basis.

• Facilitates work flow between National Account, brand teams and brand sales promotion teams.

• Works closely with our print partners to ensure quotes and timeline expectations are met.

• Leads the necessary logistics behind every key program and promotion.

• Maintains all National Account promotional calendars and communicates out to the National/Regional Account teams and sales teams.

• Leads necessary legal approvals for National Account programs.

• Works with Insights and Category Management analysts. Utilizes data gathered through research/analysis to develop programs to support brand strategies and to capitalize on specific account opportunities to enhance brand and portfolio growth

• Works with clearing house to obtain coupon redemption for each program. Manages coupon redemption history by customer, by partner and by brand. Ensures there is no abuse by independent off-premise accounts.

• Provides understanding and develops local category best practices and transfers knowledge to sales teams for implementation.

• Utilizes information from a range of sources to understand market and channel trends, competition, customer strategies and brand strategies.

Analyzes business trends and clearly understands competition.

• Evaluate program results including takeaway and costs.

Must Requirements:

Education/Experience: Bachelor’s degree plus 2 years of related work experience within the beverage or CPG industry or work experience equivalent.

• Experience working with various software packages, particularly Microsoft Excel, Word, PowerPoint, and SAP.

• Excellent tactical skills; demonstrates the ability to develop and maintain effective working relationships with all members of extended sales and brand teams.

• Resourceful; Understands how to get things done by leveraging resources from a wide range of sources.

• Sound Financial Skills; experience managing a budget

• Demonstrates personal honesty and integrity

• Hard-worker with ability to work flexible schedule to meet deadlines

• Ability to independently plan and prioritize multiple diverse work projects within the department.

• Demonstrates oral and written communication skills.

About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: NAR Operations

City: Louisville

State: KY

Country: United States

Req Type: Exempt

AutoReqId: 4374BR