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Brown-Forman Consumer Insights Analyst in Louisville, Kentucky

You Can Look Forward To:

The Consumer and Shopper Insights (CSI) team exists to answer the biggest growth questions of the business. We do this through collaboration and synthesis of consumer, shopper, retail, brand & category insights which drive better brand and business decision making. Within the CSI team, the Consumer Insights Analyst will act as support to the Emerging Consumer Trends & Digital Insights Manager, with leadership opportunities on key projects, in the largest market, U.S./Canada.

This role will support an insights area that is specifically focused on new developments in our industry, continuous exploration, and creative problem solving. It will allow for an entrepreneurial mindset, and will demand agility and flexibility in meeting various business needs.

The Consumer and Shopper Insights team are based at our headquarters in Louisville, Kentucky.

What You Can Expect:

Support the Emerging Consumer Trends & Digital Insights Manager’s initiatives & own a leadership role on key projects

  • Monitor and identify industry relevant emerging consumer trends via internally developed digital tools and external research partnerships

  • Continuous advancement of resources and stakeholder support for the rapidly growing ePremise channel

  • Champion expertise in using digital intelligence tools and the opportunities they present in solving for business questions and needs across all B-F brands

  • Contribute to research projects that seek to understand emerging business areas

Build and cultivate relationships with key stakeholders throughout the organization focused on the above areas of focus

  • Responsible for development of reports and presentation of key insights and learnings as needed. This could be internally at the brand, commercial or broader insights level, as well as externally with distributor or retailer contacts.

Develop an expertise in usage of research analytics tools with the intent of being able to connect the dots across various pieces of information to identify implications for the business. This would include:

  • Shopper tools such as Numerator, Technomic, Datassential, and Nielsen CGA & Spectra

  • Consumer metrics via our Brandtrack survey, as well as contributing to the sharing of insights across the organization via the CSI chatter page and management of knowledge zones within the Insight Intelligence Hub

Participation and assistance in the facilitation of annual brand strategy & ideation sessions

Support in the planning and execution of our annual Consumer Day event, as well as other potential marketing and insights meetings & events that showcase the latest data relevant to business and brand planning

Willingness to partner and provide support in team-wide projects as stretch opportunities for professional development

Proactive in professional self-development via workshops, webinars, training, etc, inclusive of Diversity & Inclusion initiatives

What Exactly Are We Looking For?

  • A Bachelor’s Degree with 2 to 4 years of experience in either consumer/shopper insights, data analysis & storytelling; bonus if prior experience working in bev/al

  • Experience with digital marketing &/or eCommerce, and social listening

  • Prior experience in working with datasets and an understanding of quantitative and qualitative research methods and outputs

  • Understanding of data management & visualization tools such as Tableau or Google Data Studio

  • Capable of reviewing data and pulling out key insights with a high degree of objectivity, allowing the data tell the story

  • A natural ability to connect the dots between various data points and connect them into a report that demonstrates skills in data storytelling, inclusive of the what, so what, and now what summary

  • Ability to flex and manage multiple projects and deadlines simultaneously

  • Comfortable presenting to both large and small groups on occasion

Behaviors/Competencies:

Be Curious

  • Has the analytical capabilities to identify issues/ opportunities, gather data from multiple sources.

  • Able to join the dots from various sources of information, tell a story, and make actionable recommendations.

  • Interested in continuous learning and development, with a zeal for new knowledge and experiences.

  • A desire to better understand human behavior & the why behind the what

Be Courageous

  • Capable of taking personal initiative

  • Can sort varied and complex information into meaningful decision points.

  • Possesses an innovative & entrepreneurial mindset; a self-starter who is comfortable with a degree of ambiguity

Be Collaborative

  • Capable of clearly and succinctly conveying information, thoughts and ideas.

  • Develops and uses collaborative relationships and partnerships to achieve goals.

  • Leverages diverse thinking for the best outcome.

  • Able to influence others.

  • Exhibits an open mind when evaluating potential decisions.

  • Demonstrates an understanding of when to push and when to pull

Be Creative

  • Has an innovative mindset and is open to new ideas. Can challenge assumptions.

  • Is able to get the most out of existing resources.

  • Insightful and intuitive.

Be a Champion

  • Drives for results everyday by setting personal goals and then working to meet or exceed them.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada

City: Louisville

State: Kentucky

Country: USA

Req ID: JR-00003211

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