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Brown-Forman Director Insights - USA&C in Louisville, Kentucky

Meaningful Work From Day One

Leads the Insights function for Brown-Forman - US and Canada across the full brand portfolio (e.g. Jack Daniels, Woodford Reserve, Herradura, etc.)

Leads and develops a “best-in-class” team of Consumer and Shopper Insights professionals

Member of both the US & Canada Marketing Leadership Team and Global Insights Leadership Team

Actively contributes to the development of short and long-term business strategies of the Division

Works with the Global Insights Director and Global Insights Leadership Team on thought leadership projects that support the Insights and Marketing imperatives

What You Can Expect

  • Develops/Maintains strong understanding of Brown-Forman Growth Framework and its application to the development of the portfolio in the region

  • Maintains understanding of division’s route to consumer, provides leadership in driving category, consumer and shopper insights that inform field marketing initiatives and successful implementation of commercial KPI’s

  • Actively leads a communication strategy that ensures relevant information are reaching the appropriate decision-makers in a timely fashion

  • Understands consumer, shopper and category trends to identify future growth potential for the business

  • Incorporates new sources of data and insight such as on-line behavioral and digital data in conjunction with IMC (Integrated Marketing Communications) Center of Excellence

  • Manages evolving business requirements relative to the roles, structure and capability needs of the US/CA insights team

  • Serves as a Marketing Capability Champion, that in coordination with other depts, helps improve marketing capabilities of the region

What Exactly Are We Looking For?

Education: College/University (Bachelor or Equivalent);

Experience: Undergraduate Degree or higher and 12+ years working client and/or agency side in an Insights organization

Strong technical and statistical skills and expertise in quantitative and qualitative research methodologies

Experience working with key external agencies and suppliers (Insights, Creative, Media, etc.)

Experience developing, leading, and managing a team

Experience working in a portfolio and highly-matrixed organization

Strong understanding of marketing principles and brand growth strategy

Experience and passion for Diversity & Inclusion

What Sets You Apart:

Leadership demonstrating a high EQ and cultural curiosity

Knowledge and application of multicultural marketing

Global experience and/or experience working in different markets

Beverage alcohol industry experience

Experience working on Iconic brands

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada Division

City: Louisville

State: Kentucky

Country: USA

Req ID: JR-00005608