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Brown-Forman Global Gift and Point of Sale Manager- Jack Daniel's in Louisville, Kentucky

Meaningful Work From Day One:

Driving mental and physical availability for our brands is a key component of our Jack Daniel’s growth strategy. Gift & POS represent a significant investment for Brown-Forman and being efficient and effective in this area of brand building is critical to allocate necessary resources to broad reach media. This will be achieved through a combination of reduction in offerings/items, reduction in volume of items, and through efficiencies driven by best practice in strategic sourcing. Ultimately, we want to deliver world-class, high quality, sustainable and relevant POS/Gift items when they are needed in every market.

The Global Jack Daniel’s Gift & POS Manager is responsible for creating and managing these two important brand building programs. They will steward the concepting, development, and execution of world class gift packaging offerings as well as impactful point of sale driven by brand positioning, distinctive assets, and informed by the BF Growth Framework. Leveraging a “Globally Led, Locally Infused” operating model and working with agency partners, regional and market leaders, cross-functional teams and senior stakeholders, they will exhibit excellent leadership and collaboration skills to transform our ways of working in this important area.

What You Can Expect:

  • Develops strategy, brief, and execution of core global offerings of Gift Packaging including everyday gift box, seasonal gift packaging, value-added packaging, and limited editions (non-product related).

  • Develops strategy, brief, and execution for a core range of point of sale materials intended to meet a significant majority of global needs around on-premise prominence tools, off-premise display, and activation tools.

  • Partners with Brown-Forman Design and agency partners to develop timelines, cost guidance, and the creative development process.

  • Works to drive efficiency in the process and evaluate performance to consistently drive excellence in global offerings, minimize slow moving inventory, and optimize investments in this area.

  • Provides excellent stakeholder management to “connect the dots” with global brand team members, design, production and others.

  • Partners with Brown-Forman production to ensure quality control, cost guidance, and timely delivery of items.

  • Brings a consumer centric approach driven by insights that connect the dots to brand and business objectives.

  • Measurement, evaluation and optimization - setting KPIs and continuously optimizing execution of strategies and programs (including things like range reviews etc)

  • Promote and integrate sustainability across the development and production process of POS/Gift

  • Becomes an expert of best practices, consumer & shopper insight, and leveraging Gift & POS within the Growth Framework.

  • Educates and champions best practices with regional and market leaders to influence plans and inspire global collaboration.

  • Responsible for publishing global core offerings for Gift & POS and educating market brand managers and others responsible for executing.

  • Fosters an inclusive and diverse culture and is a champion of B-F’s D&I goals

Key Connections

The Global Jack Daniel’s role is unique in that it influences, builds relationships and connections across functions and a broad spectrum of internal and external stakeholders. The following are essential points of connection for this role:

  • The Jack Daniel’s Leadership Team

  • Regional and Country Brand Management

  • Brown-Forman Design

  • Brown-Forman Production

  • Other functions such as: Finance, JDPI and Licensing, Legal, Sustainability

  • Global creative and design agency partners

We Are Looking For People Who:

  • 8+ years of marketing and brand activation (especially with packaging, POS experience)

  • Bachelor's Degree required; MBA or advanced degree preferred, or equivalent

  • Brand positioning and visual identity management across brand programs

  • Project management experience and attention to detail in planning and execution

  • Advanced understanding of Winning at the point of purchase

  • Agency management and leadership

  • Proven Business and Financial acumen

  • Strong leadership skills and the ability to operate very effectively in a collaborative, matrix environment

  • Highly sophisticated communication skills and a proven record of ‘influencing without authority’ (i.e. not relying on reporting structures to align with stakeholders on key decisions)

  • Strong leadership skills and the ability to operate very effectively in a collaborative, matrix environment

What Makes You Unique:

  • Education: Masters Degree (M.A., MBA or Equivalent);

  • Experience: Spirits/Beverage Alcohol or Premium Lifestyle brand experience

  • Global experience working across cultures and functions

Competencies for Success:

The overarching call to action for any Senior Brand Leader at Brown-Forman is to lead their brand as its Virtual General Manager embracing a holistic understanding of all the value creating levers available to the brand, and engaging the organization in ways that optimize business performance. The use of the word “virtual” is deliberate and recognizes the unique role of influence and collaboration within our matrix organization. The accelerated professional development of the Virtual General Manager will be accomplished through the use of the following model. We will focus on 3 dimensions of management, described below:


Enterprise Leadership Mindset. Works seamlessly across boundaries to deliver results

Business Acumen. Understands all aspects of B-F business and industry

Strategic Agility. Articulates a vision and motivates team toward common goal; makes effective decisions with a 5-10 year time horizon


Agile Learner. Asks highly insightful questions and acts swiftly and effectively

Inclusive. Values different perspectives and fosters inclusion

Coach & Talent Developer. Seeks to grow and empower others to make decisions that impact the enterprise

Influential. Leverages communication skills and executive presence

Highly Sophisticated Communicator. Considers a wide array of people, functions, and perspectives in order to enable collective leadership


Brand Building Capabilities. Is expected to be at ‘Advanced’ or ‘Expert’ levels across all nine B-F Brand Building Capabilities.

Location Options:

  • Louisville, KY Headquarters Office

  • B-F Regional office in Atlanta, GA

  • Remote work from home set up in cities in close proximity to Louisville as travel to the Louisville campus monthly will be necessary

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Marketing

City: Louisville

State: Kentucky

Country: USA

Req ID: JR-00003082