Brown-Forman Global Senior Digital Manager in Louisville, Kentucky

Job Description:


● Be the global digital thought leader for the Jack Daniel’s Family of Brands:

○ Set the agenda for consistency of frameworks, processes and tools

○ Build organizational capabilities

○ Be the media and innovation expert

● Partner with the regional and local digital marketers and brand teams to inspire and enable best in class digital marketing and creative excellence for the Jack Daniel’s Family of Brands

● Lead the global Jack Daniel’s team of digital experts

● Act as a brand steward for the Jack Daniel’s Family of Brands


  • Lead the development and revisions of the Global Digital Marketing and Strategy Playbook for the Global JDFOB. Disseminate, train, and update markets to ensure they are familiar with the playbook and updates.

  • Build strong working relationships with key global and regional digital/modern media managers and directors with the ability to proactively influence.

  • Approve and provide guidance on market-level social content calendars

  • Proactively monitor market-level digital/social marketing activity to ensure it aligns with global brand standards.

  • Evaluate global and market-level digital/social marketing activity to develop best practices for planning, execution, and measurement of digital marketing activity.

  • Facilitate collaboration/sharing of best practices across markets.

  • Ensure the Global JDFOB team is educated and updated on digital marketing evolution (new social platforms, innovation, etc.)

  • Build a strong working relationship with the global media buying agency, Spark.

  • Develop and maintain the Digital Asset Hub for global and market specific usage.

  • Lead all global social creative/content development with the global creative agencies (Arnold and FCB).

  • Encourage consistency of frameworks/processes/tools across the teams/regions.

  • Manage the Global JDFOB Modern Media Specialist - Analytics to ensure successful reporting and analysis of all digital marketing activity.

Must Requirements:

  • College/University (Bachelors or Equivalent); Marketing

  • 5+ years experience in digital consumer marketing

Preferred Skills:

  • Masters Degree (M.A., MBA or Equivalent); Marketing or Communications degree

  • Global marketing experience

  • Multicultural Marketing

  • Experience building marketing plans in highly regulated industry

  • Experience working in beverage alcohol consumer marketing environment

  • MBA or other post-graduate Marketing/Communications degree

Job Competencies:

  • Strong influencer; demonstrated ability to develop and maintain strong relationships with multiple stakeholders

  • Comfortable forging new ground and influencing a broad range of stakeholders to do things differently

  • Proactive mindset

  • Demonstrated passion and enthusiasm for all things digital

  • Experience in planning, executing and optimizing consumer marketing communications through social channels

  • Ability to conduct data analysis from several sources that leads actionable insight generation

  • Strong organizational skills; ability to lead multiple projects and manage project teams on an ongoing basis, in a deadline-oriented environment

  • Demonstrated ability to work independently; self-motivated

  • Demonstrated leadership ability and management skills

  • Agency (creative, media & developers) management experience

  • Willingness/ability to travel up to 25%

#PB 1



About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Marketing

City: Louisville

State: KY

Country: United States

Req Type: Exempt

AutoReqId: 4390BR