Brown-Forman Global Trademark Development Director-Jack Daniel's Brands in Louisville, Kentucky

Job Description:

A career at Brown-Forman is just like a good bottle of whiskey: smooth and refined, with a bit of a kick. Making our products from barrel to bottle requires detailed planning along each step. Just like whiskey production, our employees work actively to ensure their part of the process runs smooth. This way, our customers can enjoy the world-class brands we promise to deliver. Here’s the kicker - we, too, get to enjoy this process, just one of the sweet benefits of leading the market with the world’s favorite whiskey. Whether in the ground, in the store, or in the office, we hand pick all of our ingredients in order to be proud of what we achieve.

Position Summary:

The Global Trademark Development Director role will serve as a key team member responsible for the development and deployment of the New Product Strategy for the Jack Daniel’s Family of Brands. This responsibility covers the full range of influences on brand and portfolio value creation – sometimes referred to as the “Five Ps” – and demands a strong grasp of the many components of the “Art & Science” of brand building. Ultimate success in the position will be assessed via a blend of brand performance metrics, talent development and leadership effectiveness.


  • Integral team member responsible for the development and deployment of the New Product Strategy for the Jack Daniel’s Family of Brands, with focus on spirit products.

  • Considering the intersection between consumer, brand and business needs, this role is responsible for leading opportunity identification, discovery processes, concept development and screening, brand architecture, packaging, and product development for new products.

  • Lead the brand and product innovation initiatives defined by the JD portfolio strategy and governed by the Stage and Gate process and BFC authorization guidelines. This connects closely with the Director Global Strategy - Portfolio and Brands and this role’s overall responsibility for the management of the BF brand and product innovation process.

  • Collaborates closely with Global and Local Jack Daniel’s Brand Leaders, Jack Daniel’s Distillery Leadership, R&D, Supply Chain and Innovation Leadership, as well as a wide array of Sr. Leaders across the organization

  • Responsible for leading the launch planning, introductory marketing plans and activity, budgeting, and launch of agreed and approved New Products.

  • Responsible for leading the development of global visual assets guide, creative assets, toolkits and programs associated to the launch of New Products

  • Responsible for leading the Jack Daniel's New Products component of the process known as the Distillery Production Process (DPP).

  • Responsible for the new products component of the recently approved Premium American Whiskey Strategy. This is done in a process of collaboration with the other global American Whiskey leaders (WR and OF), led by the Director Global Strategy - Portfolio and Brands.

  • Develop and coach the Packaging Manager in order for that person to be ready for future opportunities.

Key Connections - Internal/External:

The following stakeholders are essential points of connection for this role:

  • JDFOB Leadership Team - all.

  • Brands Leadership Team- primarily team of the Director Portfolio & Brand Strategy

  • International and US/Can regional and market GMs.

  • Regional and country marketing directors.

  • Key market JD and marketing leaders.

  • Jack Daniel Distillery Leadership - in particular, GM, Master Distiller

  • R&D and Innovation leadership.

  • JDPI Team

Desired Leadership Characteristics:

The Global Trademark Development Director is a senior brand leader. As such, the leadership characteristics the role requires are captured within “The BF Brand of Leadership” and is best described as “respectful leadership”. Attributes of this are ..... an open-minded, collaborative spirit grounded in trust ..... a belief that “no one of us is as smart as all of us” ..... an equal appreciation of the “what” (results) and the “how” (process, relationships) ..... the practice of diversity and inclusion ..... a commitment to highly responsible and caring behavior ..... and a regular demonstration of humility.

Of particular importance for this position is a life-long quest for ever more effective communication within the organization. There are a wide range of stakeholders seeking leadership from this position and the range of communication methods needed to effectively influence them is broad and demanding of constant attention to quality and effect.

Must Requirements:

  • B.A. plus 10+ years CPG/FMCG marketing and brand management experience

  • Proven successful experience in new product development and innovation, including liquid, and packaging

  • Strong business acumen

  • Strong verbal and written communicator who can create clear images through words

  • Strong interpersonal skills and ability to operate effectively in a collaborative matrix

  • Experience working with outside agencies (design, packaging, branding, advertising)

  • Demonstrated ability to develop and execute innovative “big ideas”

  • Strong analytic skills and the ability to turn “insights to actions”

  • Strong results orientation, with a track record of delivering

  • Ability and willingness to travel 25-30% of the time, including some weekends

Preferred Requirements:

  • MBA

  • Spirits/ Bev Alc industry experience.

#AC 1 #TAC


About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Marketing

City: Louisville

State: KY

Country: United States

Req Type: Exempt

AutoReqId: 4659BR