Brown-Forman IMC Compliance Specialist in Louisville, Kentucky
"The Integrated Marketing Communications (IMC) Compliance Specialist role is the perfect opportunity to work with our entire portfolio of brands across the globe. This position interacts with marketing, legal, and IT teams, and our IMC Center of Excellence giving the person who excels in this role exposure across many workstreams. The ideal person for this role will have attention to detail, an interest in technology and social media, and keen awareness of regulations affecting how alcohol brands market their products to consumers in this ever-changing digital world."-Hiring Manager, IMC Director-Compliance
The Integrated Marketing Communications (IMC) Compliance Specialist position is a vital asset to the Global IMC Compliance responsibilities. As our digital marketing efforts continue to grow in both volume and markets across the globe, the Digital Compliance area continues to need a well-educated, well-practiced, detail-oriented, and driven employee to assist the IMC Compliance team in maintaining exceptional compliance coverage for our global portfolio of brands. This role reports to the IMC Compliance Associate Manager.
What Makes this a Great Opportunity:
Maintain a working knowledge of alcohol marketing policies and best practices that include Brown-Forman (B-F) marketing policies as well as local market alcohol regulation groups across the globe including DISCUS, Spirits EU, and ABAC codes. This role must maintain a high level of trust to ensure our brands are marketed responsibly, reflecting our company’s impeccable standards.
Maintain a working knowledge of approved digital technologies and platforms across the B-F’s IMC landscape to ensure digital strategies are achieved successfully.
Support the IMC Compliance team in the review of digital marketing campaigns to ensure they comply with B-F marketing policies, as well as best practices that govern international, federal and state regulations, and consumer privacy laws.
Research new social media platforms and provide a working knowledge of new platforms and new features with-in platforms. Create the first draft of the presentation and work with the Director and Associate Manager to complete for recommendation to legal.
Serve as the approver for digital marketing projects in the B-F Project System and for 100+ monthly social media content calendars, liaising with local marketing teams, agencies, and IT teams to make any necessary final changes prior to project launch.
Administer the tools, platforms, and properties used to manage our global digital environment:
Salesforce: manage the workflows for user access requests, digital compliance training follow up, and our marketing user and marketing account databases, critical for audit purposes.
Google Site: manage access to external partners and add and revise the webpages as guidance is updated.
Facebook Business Manager and misc. social media access: This role must maintain all elements of Brown-Forman’s enterprise Business Manager account of over 100 brand pages and 75 digital agencies around the world. Other social media password management and administration as needed.
Legal HTML tool: load approved Terms and Conditions documents into this tool and create HTML links to send back to the marketing team.
Define new ways to optimize the tools, platforms, and properties above. Assist IMC Compliance team with conducting annual audits on consumer data privacy and social media across our global portfolio of brands.
What Exactly Are We Looking For?
Education: College/University (Bachelors or Equivalent);
Experience: Excellent attention to detail and aesthetics
BA degree in Marketing, Communications or a related field
Well-versed in the social media landscape
Excellent interpersonal communication skills, both written and spoken Superior collaboration and teamwork skills to include communicating with agency partners where English is not the predominant language
Ability to succeed in a fast moving, changing environment
Deadline-driven meeting launch dates for IMC promotions without delay Proven ability to handle a significant workload with multiple critical projects simultaneously
Self-motivated with the ability to work without daily supervision
Technical competency and understanding of digital marketing, social media and mobile platforms
What Sets You Apart:
Experience: Ability to understand and conduct system administration for enterprise technical tools
Experience in project management
Ability to understand technical details and to communicate and work effectively with internal and external teams
Experience with Salesforce, Facebook Business Manager
The Global Talent Acquisition team plays a key role in the Global Employee Experience function whose focus is to strengthen the Brown-Forman Employment Brand, support our culture of belonging and inclusion, enable the recruitment and retention of high caliber talent, and ensure that Brown-Forman is a great place to work.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Global Marketing
Req ID: JR-00003899