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Brown-Forman State Manager - KY in Louisville, Kentucky

What You Will Experience


  • Serve as coach and leader to direct report (1BF) ensuring they progress in their roles, preparing them for future opportunities.

  • Partner and work collaboratively with regional and local leadership team members which include, Cluster Finance Manager, Portfolio FMM, and Operations Manager

  • Monitor business performance of team through frequent engagement, standardized performance reviews, and personal development plans

  • Ensure local and regional extended team remains clear on objectives and prioritization of those goals & priorities

  • Conduct monthly team meetings to ensure alignment and consistency of message, method and review state priorities

  • Lead high level team business execution across the market while ensuring all business practices are compliant with state regulations

Planning & Analysis

  • Manage and build brand sales/marketing plans and budgets to meet or exceed the net sales targets

  • Lead strategic business decisions within the state.

  • Collaborate to build and communicate fiscal year portfolio commercial plans to local Broker/DistributorLeadership.

  • Lead pricing strategies that align with BF national and regional brand standards.

  • Analyze and plan on-premise, off-premise, e-premise channels along with sub-channel business by tertile.

  • Lead evaluation and adjustment to plans based on performance and success in the market.

  • Monitor and communicate competitive consumer pricing activity and recommend changes or necessary adjustments

  • Serve as local conduit for implementation and evaluation of all National/Regional Retail programming, execution and evaluation.

Distributor/Agency Management

  • Lead, coach and develop (3 RNDC) BF dedicated Key Account Managers

  • Partner with Portfolio FMM on coaching and development of (2 Greenhouse) Brand Ambassadors

  • Serves as the primary contact with local distributor leadership & partners, providing oversight of business management and execution

  • Responsible for the execution of all commercial and channel plans with local distributor team, holding them accountable to agreed upon targets/goals

  • Monitor and measure performance of all broker/distributor activities that affect B-F brands

  • Reconcile and consistently manage brand spending, activity support and distributor investment funds

  • Apply responsible conduct and behavior to all things that you do that affect our company, products, broker/distributor, and customers

What Exactly Are We Looking For?

  • Bachelor’s degree plus 5-7 years sales experience or 10+ years of sales experience (Beverage alcohol industry preferred).

  • Demonstrated ability to build relationships and maintain effective working relationships with broker/distributor and key accounts and all internal stakeholders.

  • Team leader: Able to build and sustain long-term business relationships, develop results-producing teams, across multiple functions, and with strategic partners.

  • Action-oriented: Responds in a timely and effective manner to business issues and opportunities.

  • Highly organized: Excellent communicator capable of meeting multiple deadlines and leading various projects simultaneously.

  • Literate with spreadsheet programs (such as Excel & Google Sheets), word processing programs (such as Word & Google Docs), presentation programs (such as PowerPoint & Google Slides) and communication platforms (such as G-Mail).

  • Must be able and willing to travel (by air and car) 30% of the time.

  • Must have a valid state driver’s license.

What Sets You Apart?

  • Beverage alcohol industry experience

  • Excellent manager and developer of people: demonstrated coaching experience, commitment to providing regular, constructive feedback to team and business partners; ability to objectively assess strengths, opportunities and potential .

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada

City: Louisville

State: Kentucky

Country: USA

Req ID: JR-00004049