Brown-Forman Temporary Digital Marketing Specialist in Louisville, Kentucky

Job Description:

This is a temporary assignment with Brown-Forman’s Reserve Power.


The Temporary Digital Specialist supports the Brown-Forman Cabinet, National Account & Route-to-Consumer (RTC) to organize & manage digital assets for the brands, as well as, update Retailer partners ePremise platforms with Brown-Forman digital assets. In partnership with key partners ensures NAR digital assets are accurately cataloged to provide consistency among Brown-Forman’s portfolio of brands. In addition, the Specialist also provides support on managing the portfolio digital advertising for key Retail Customers.

Overview of Responsibilities:

  • Partner with the Digital Marketing Manager to support the management of digital shelf for top 10 National Retail Accounts (i.e. Kroger, Albertson’s Co., Walmart, Target, etc.) , Amazon, regional retailers & Areas of focus are:

  • Leverage Clavis’s performance analysis to organize digital shelf analysis recommendation and share with key Brown-Forman stakeholders (Communications, Brand, RTC, etc)

  • Maintain and update digital shelf pages for key accounts including to brand ePremise specifications and ensure consistency across all retailer ePremise platforms

  • Manage and update new content submission process with brand teams and agency partners

  • Manage external site access and troubleshooting

  • Support the National Account teams’ requests from specific accounts and create workflows

  • Partner with Digital Content Specialist on organizing, gathering and communicating digital shelf & branded content tools for BF Cabinet to Brown-Forman field team

  • Partner with Digital Marketing Manager on identifying branded & portfolio content and brand activation that would be leverage for National Retail Accounts or

  • Administer for the processes and tools used to manage our social media environment (Facebook Business Mgr., Pinterest,, User Access)

  • Partner with Digital Marketing Managers, Customer Marketing Managers and agency partners to execute annual digital content and media plans for top 10 National Accounts & Amazon

  • Maintaining content and social media calendar

  • Site maintenance / uploading content for social channels and web site

  • Craft and manage ePremise marketing plans for key retailers to drive Brown-Forman value share

Must Requirements:

  • BA degree in Marketing, Communications or a related field

  • Well-versed in the digital world – ability to work within social media platforms and understand web development

  • Experience with digital media planning or buying

  • Project management skills

  • Strong organizational & multi-tasking skills; attention to detail and follow-up skills.

  • Strong quantitative analytical skills

  • Strong technical skills

Preferred Requirements:

  • Experience in analysis of digital marketing activities

  • English speaking and writing ability

  • Experience in managing and organizing digital assets#TAV#2017GlobalBrandsQuilt

About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: NAR

City: Louisville

State: KY

Country: United States

Req Type: Non-exempt

AutoReqId: 4448BR