Brown-Forman Event Planner, B-F Homeplaces in Lynchburg, Tennessee
Provides meeting/event planning services for all internal and external business facing partners visiting more than one Brown-Forman homeplace or as assigned. Approximately 60-75 events per year. Obtains meeting services at the lowest reasonable cost while maintaining the highest possible standards. Serves as a brand building liaison to vendors in order to strengthen relationships and increase brand placements. Serves as brand builder and ambassador to clients and guests.
Responsible for coordinating, orchestrating and booking trade, media and VIP group “experiences”. Works closely with staff at each Brown-Forman Homeplace, as well as hotels, restaurants, and other external partners to ensure a consistent, high-level experience across our Brown-Forman brand homeplaces.
Consults with internal clients to ascertain meeting/event and distributor/retailer/VIP visit needs. Assists in determining budget, goals and program components.
Researches and recommends meeting locations based on meeting goals, budget, attendee needs, availability of transportation and other considerations.
Travels as needed during site selection process and event execution.
Coordinates meeting logistics including homeplace tours/tastings, transportation, hotel accommodations, meeting spaces, meals, entertainment, and audio-visual production.
Coordinates closely with brand and Homeplace managers to ensure successful distributor, retailer and other VIP guests experiences.
Works closely with Manager, Meetings & Events to ensure that meetings and events are related to the strategic direction of the company and the Brown-Forman brand.
Attends meetings and events to oversee and coordinate arrangements when needed or requested by client.
Builds and maintains positive relationships with meeting suppliers and industry contacts worldwide. Promotes our brands with meeting suppliers including hotels, restaurants, bars and conference facilities. Alerts sales department to placement opportunities.
Maintains working knowledge of the meeting planning industry and its’ current trends. Achieves this through involvement with associations, networking with other planners/vendors and reading and comprehension of industry news and publications.
Works with Risk Management to assure proper insurance and protection is in place for meetings.
Maintain a solid working knowledge of B-F brands, homeplaces and the corporation.
Reviews all invoices after events, corrects if necessary, and then processes timely payment of final charges. Budget reporting to clients as requested before, during and after events. On-going tracking system for generating reports using CitiManager on-line resources.
Keeps the Master Event Planning Calendar up-to-date with personal assignments
Special projects and additional assignments as requested by the Manager, Meetings & Events.
Offers coaching, mentoring and innovative suggestions for event planners, as well as best practice and educational training.
Bachelor’s degree and 2-4 years experience in hotel catering/conference planning, or equivalent education/experience combination. Proven track record arranging meetings up to 150 people in size, and complicated meetings/special events/projects.
Ability to work extended hours, as needed.
Ability to travel – domestic and international -- as needed.
Ability to work in a high pressure, deadline oriented, team environment.
Ability to work independently, with minimum supervision.
Bachelor of Science/Arts degree emphasizing hotel and/or restaurant administration or meeting/event planning.
Certified Meeting Professional designation, or agreement to start the process of certification within one year of employment
Experience in the bourbon and/or alcohol beverage industry (preferred though not mandatory)
Demonstration of ability to work on multiple tasks with multiple deadlines.
Ability to interface with all levels of management, both internal and external.
Positive attitude and willingness to learn.
Computer skills with experience in Google Suite, Gather and Xola.
Demonstration of communication skills – both oral and written.
Presentation skills to small and large groups.
Salary Grade: 25
Location: Position can be based in Louisville, KY (out of our Headquarters office) or in Lynchburg, TN
*For this position, we are not able to offer a corporate relocation package. However, in some cases, there may be relocation assistance available.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Global Human Resources
Req ID: JR-00000901