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Brown-Forman Visitor Services Coordinator - Group Sales and Front Desk in Lynchburg, Tennessee

Meaningful Work From Day One:

Responsible for a range of tasks associated with the Visitor Center Services team and directly responsible for selling, scheduling, and coordinating Homeplace tour experiences for groups 10+. This role will be responsible for generating new business at Jack Daniel’s Homeplace by actively selling the experience to Lynchburg. The role will report directly to the Manager - Visitor Services and work closely with multiple positions within the Visitor Experience and Services team.

What You Can Expect:

Group Sales

  • VIP/HVR Bookings - Will be responsible for coordinating and scheduling all VIP/HVR groups which only require tour experiences.

  • Will work closely with the Visitor Experience Supervisor and Manager on any special logistics of visits.

Tour Groups:

  • Represent and sell experience packages to tour operators at travel shows ABA, Travel South, etc.

  • Create experience packages for groups 10+ including the cross-selling for Miss Mary Bobo’s, premium tours, and BBQ Hill Hospitality when required

  • Work closely with the Events Supervisor when scheduling/executing group events on BBQ Hill.

  • Coordinate all tour components including scheduling, payment processing, and communication for tour/bus operators and ensure a smooth experience.

Front Desk

  • Training new staff members on ticketing system software

  • Working the end of day reports verifying balances

  • Collecting balances on all HVR groups daily through Converge software

  • Maintain inventory (ticket stock, receipt paper, merchandise, bank deposit slips, TWT passports and brochures, wristbands)

  • Providing assistance to daily operations

  • Assist Visitor Services manager with orientation of new staff members

What You Bring to the Table:

  • 3-5 years experience in the Hospitality industry with preferred skills working in group sales/visitor service operations

  • Proven sales experience

  • High school education or the equivalent.

  • Must be an accomplished goodwill ambassador with excellent interpersonal skills, capable of providing a positive public relations experience to all visitors.

  • Proven ability to be flexible and adaptable to quickly changing needs of business.

  • Must be able to use a computer (Word, Excel, Gmail, SAP, BF Portal, etc.), transact guests with cash, credit card, etc.

  • Previous experience with online ticketing systems.

  • Must complete media training within the first 30 days.

  • Must acquire State ServSafe Permit and be TIPS trained to serve alcohol at events and maintain certification within the first 90 days.

  • Must be able to stay calm under pressure and give direction during Safety (i.e. weather, medical, etc.) or Security incident.

  • Must be able to learn in-depth knowledge of the whiskey-making process and of Jack Daniel’s and Lynchburg’s.

  • Must become familiar with Distillery tours and tour paths to understand business flow.

  • Must be willing to work outside of scheduled hours to cover a 7-day/week Visitor Center operation if needed; this includes day and evening work plus holidays, weekends, and overtime.

  • Must be physically able to stand for long periods of time.

  • Must be able to lift up to 50 lbs.

What Makes You Unique:

  • 3+ years of experience in the Distillery Tourism industry

  • Associates degree

  • Proficient presentation skills

  • Medical training such as CPR certification or emergency response.

  • Bi-lingual or multi-lingual

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Nothing Better- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Supply Chain

Function: Homeplace

City: Lynchburg

State: Tennessee

Country: USA

Req ID: JR-00007794