Brown-Forman Area Sales Manager North in Manchester, United Kingdom

Job Description:

North UK - Field Based


To deliver the Key Performance Indicators for the Brown-Forman (BF) brands in the North. Working with Bacardi Brown-Forman (BBF) Field Sales and BF Trade Marketing, deliver the brand and sales objectives for the North ‘Independant on-trade’ territory. Line Manager of Area Experiential Manager and Management of Northern ‘Friends of Jack’ Ambassadors.

Basic Function:

Day to Day Responsibilities:

  • Deliver the Brown-Forman KPI’s for the North Territory

  • Area to cover Liverpool, Manchester, Leeds, Newcastle, Sheffield

  • Define and target the most influential outlets in the North via BBF FSF

  • Create and Deliver the BF winning in Key Cities Plans

  • Understand and support the highest volume driving outlets in the North

  • Build and maintain excellent working relationships with BBF Sales

  • Promotional Sales Agreement Sign off for over increased investment levels

  • Support negotiations and tender documents for key trade accounts

  • Manage ‘Friend Of Jack Ambassadors’ forNorth

  • Liaise closely with wider North team -Trade Ambassadors, Brand Ambassadors, Field Sales Managers, RTM Account Managers, MPO Managers

Leadership of Activation Manager:

  • Recruit, Manage and Develop Activation Manager North

  • Support the Activation Manager in order to achieve the following:

  • Brand Forward activation's such as Live Music Venues

  • Account Forward activation's such as contracted spend in line with Brand Guidelines

  • Visibility and Distribution of High Value Branded Items

General Business Expectations:

  • Create brand advocates and infect key influencer's with a passion for our brands

  • Aligned communication with BBF Area Manager North and support team with regular field visits

  • Represent territory at BF Sales meetings and profile to wider business

  • Present brand activity at BBF area sales team meetings

  • Maintain and update territory strategy document

  • Conduct field visits and trade tours on territory

  • Host Customer and Sales Team Home place Trips

  • Attend relevant events and activities on territory

  • Ensure responsibility is a key consideration within all activity

  • Ensure BF Brand integrity is never compromised

  • Maintain and shares up to date market knowledge/ competitor insights from North region.

Must Experience:

  • Bachelor’s Degree or equivalent

  • Track record of Field Sales Successes

  • Exposure and understanding of the on trade

Preferred Experience:

  • Regional/ Key account management

  • People management

  • Beverage Industry Experience


  • Strong communication skills (influencing, listening, presentations, written)

  • Excellent negotiation skills

  • Relationship building

  • Highly motivated and self starter

  • Ability to make educated decisions under time restraints

  • Team player and coach

  • Time management and ability to prioritize

  • Positive outlook and approachable manner

  • Ability to handle confidential information

  • IT literate

  • Full UK driving license

#ND 1


About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe

City: Manchester

State: Int'l

Country: United Kingdom

Req Type: Exempt

AutoReqId: 4537BR