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Brown-Forman Account Coordinator - Mexico, Central America and Caribbeans in Mexico City, Mexico

Quote from Hiring Manager

As Account Coordinator, the role holds responsibility for developing, implementing, and delivering B-F’s Global Travel Retail (GTR) sales goals, implementing strategies, processes & plans through effective key account management for the travel-retail customers in Mexico & Central America countries, working under the management of Latinamerica Manager.

Meaningful Work From Day One:

Key tasks will include working to encompass the development of Brown-Forman brands with UETA LATAM, Dufry Mexico & Central America, managing negotiations, securing profitable listings, building broad and deep customer relationships, optimizing merchandising placement, and coordinating promotional activities. The role will collaborate with Latin America Manager GTR and local management teams to support the expansion and growth of the Travel Retail channel, evaluate market conditions, and develop and implement marketing strategies and sales plans. Recommend changes to provide optimal long-term financial return and long-term consumer franchise building for Brown-Forman brands while exploring new business opportunities across the channel.

What You Can Expect:

  • Create, execute, and deliver agreed P&L objectives.

  • Work with GTR and brand teams to execute agreed brand plans and budgets to achieve regional sales goals.

  • Follow development in Mexico & Central America region, analyze business performance, and suggest needed changes in regular business updates by securing best-in-class brand exposure & ensuring fair share within the spirits category.

  • Proactively identify profitable growth opportunities for the Brown-Forman spirits portfolio through merchandising and promotional activities, additional store activities, training, incentive & advocacy programs, distillery trips, etc.

  • Manage the B-F Brand Ambassadors across the Accounts (10-12 BAs, mostly in Mexico), establishing KPIs, measuring sales goals & ensuring in-store prime visibility.

  • Work with internal and external stakeholders to manage and issue certificates to enable sales of B-F Brands in the region

  • Identify and exploit business development opportunities with new and existing customers in all GTR channels.

  • Manage pricing recommendations within the region, providing category insights, LE & competitors' pricing strategies to support price increase recommendations.

  • Seek opportunities to expand global listing within the region, cascading customer assortment strategy.

  • Track and analyze available data and consumer insights to showcase new commercial and marketing opportunities with the customer. As well as conduct monthly & quarterly business reviews.

  • Collaborate with the local team to create synergy and maximize collaboration between B-F GTR and Local Economy.

  • Remain vigilant toward iTNT and work with trade partners to identify and address issues.

  • Work with GTR customer marketing & brand teams to execute agreed brand plans and budgets to achieve regional goals.

  • Explore airline opportunities within the region through the RFP process to achieve listings, visibility, and promotional excellence on board and in lounges through collaboration with GTR and local teams

What You Bring to the Table:

  • Bachelor’s Degree in Business, Marketing, or a related area

  • Experience: Minimum five years of national/key account experience in an FMCG selling environment

  • Proven P&L management experience & negotiation skills

  • High proficiency using Excel & ability to build influential presentations and communicate fluently

  • Fluent in spoken and written English and Spanish.

  • Ability to build influential presentations and communicate fluently

  • A team player supportive of all functions

  • Problem-solving mindset and great organizational skills.

  • Ready to be part of a small team, must be hands-on and flexible.

  • Must be willing to travel extensively (approximately 25% of the time)

  • Analytical Ability: The ability to allocate sufficient time and effort to analyze opportunities and resolve problems.

What Makes You Unique:

  • Education: Master’s Degree (M.A., MBA or Equivalent)

  • Experience in Global Travel Retail

Who We Are:

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!

Many Spirits, One Brown‑Forman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture - We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers - At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

Function: Sales

City: Mexico City

State: México

Country: MEX

Req ID: JR-00006974