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Brown-Forman Brand Ambassador in Mexico City, Mexico

Quote from Hiring Manager

We are looking for someone passionate about spirits, who can make a significant impact by sharing our stories with friends of our brands and building strong relationships within the industry. If you are driven, creative, and ready to represent one of the most prestigious and iconic brands, we would love to have you on our team.

Meaningful Work From Day One

Brown-Forman is looking for its next Brand Ambassador to lead the charge in Mexico. We are looking for someone with a passion for the alcohol drinks industry as a whole to help grow our brands into the biggest spirits of the business. This position has the objective of building and nurturing long-lasting relationships with hospitality professionals, industry influencers, and opinion leaders, as well as on-premise accounts to engage accounts and consumers with our brands, by communicating, training, and developing our portfolio within the channel gaining prominence and relevance.

This is a fantastic opportunity to join the team of the best high and low-proof spirits portfolio in the market!

What You Can Expect

  • To Add Value: Dedicated brand resources to ensure maximum interaction of brand and brand message with hospitality professionals, industry influencers, and opinion leaders, as well as on-premise accounts and consumers.

  • Organizational skills: The ability to create and organize various ways of working structures and to manage and update these on a week-to-week basis.

  • To Drive Brand Focus: Take strategic direction from the Marketing Sr. Manager and liaise with National On-Premise and Entertainment Manager support and feed into advocacy plans.

  • Deliver Advocacy plans and campaigns in key cities: Define and target key outlets in order to develop the advocacy plan.

  • To Create a relevant brand experience: Plan/execute and/or supervise brand consumer events. Review program goals and provide evaluation for key brand initiatives.

  • To Build on Existing, and New Relationships: Champions the on-premise and event efforts by building lasting relationships with hospitality professionals, industry influencers & opinion leaders, and accounts.

  • Be aware of the implications of various organizational actions and initiatives on the channel/customer.

  • Communicates trends and market opportunities.

  • To Be a Brand Expert and a key partner for Brown-Forman: Provides trade, media, and influencer education. Source for category consumer/channel/competitive insights – feeds local market intelligence up through the organization.

  • To Be a spokesperson : Ability to act as spokesperson/educator at consumer events. Represent the brand in a manner consistent with the brand-building model.

  • Motivated by adding value: The ability to operate with a high level of energy on outcomes. Demonstrated enthusiasm for the organization through commitments and actions.

  • To Be Socially Responsible in all we do and represent the Company in said way.

  • To Lead the Way: Collaborates with local Brand team to develop innovative programs and ideas. New Cocktail creation for drinks strategy. Bartend at B-F events. Project work to be set out by the brand team

  • Business Acumen: Demonstrates good business sense, including the ability to make effective and efficient use of financial resources to achieve intended objectives.

  • Excellent Communications: Proven ability to communicate information and ideas to others in an understandable manner. The ability to comprehend and understand new information.

  • Accountability: The ability to set challenging goals and achieve results in line with and exceeding agreed-upon organizational objectives

What You Bring to the Table

  • Education: College/University (Bachelors or Equivalent); Marketing, Public Relations, Communications.

  • Experience: 5+ years of significant on-premise experience behind the bar and/or brand ambassador.

  • Intermediate English level (written and spoken) for internal presentations and reports.

  • Experience working with teams towards achieving common goals.

  • Creative and inspiring approach to be able to delight the audience.

  • An existing network of hospitality professionals, industry influencers & opinion leaders, as well as on-premise accounts and consumers.

  • Able to demonstrate excellent relationship-building and influencing skills across functions.

  • Business Acumen

  • Excellent Communication Skills

  • Accountability and Managing Through Ambiguity

What Makes You Unique

  • Previous experience as a Brand Ambassador, promoter, or in a similar role.

  • Social Media Savvy: Experience with social media platforms and content creation is a plus.

  • Strong listening, presentation, and interpersonal skills.

  • Experience working with agencies, organizing events, etc.

  • Availability for flexible hours, including evening customer visits and event attendance.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.



Business Area: Emerging International Division

Function: Marketing

City: Guadalajara


Country: MEX

Req ID: JR-00007789