Brown-Forman Senior Sales Representative On Premise in Mexico City, Mexico

Specialist in the development and construction of our brands in the on premise channel. The OP Executive is a business advisor both internally and externally for the growth of B-F brands by developing and executing innovative initiatives and activities that drive the deployment of the company's focus brands. He is primarily responsible for establishing the commercial relationship with the strategic accounts of their locality. From identifying and prospecting these accounts to negotiating and monitoring activities that allow us to have a dominant position in the most important and representative accounts in the area.


  • Develop and execute their weekly work plan including the visit plan uploaded to the salesforce platform.

  • Identify and prospect target accounts for B-F.

  • Develop the negotiation strategy to achieve them.

  • Ensure that the accounts in their charge are correct according to the strategy of the brands.

  • Propose, develop and execute commercial strategies that help us have a leading position in the channel.

  • Identify the "best practices" of the channel inside and outside the industry that can be implemented in our operation.

  • Identify major national and global events and in the on premise channel.

  • Identify the main trends that influence the dynamics of the channel (gastronomy, mixology, music, equipment, etc).

  • Act as a channel consultant/advisor.

For new as well as existing accounts:

  • Catalog and ensure the availability of the focus brands of the portfolio.

  • Guarantee brand visibility.

  • Implement experiences and/or brand activities that encourage the testing and repurchase of our focus brands.

  • Train staff, account owners and consumers through tastings, presentations, etc.

  • Execute, manage and evaluate incentive plans for staff and account owners.

  • Ensure that the pricing strategy of our brands is correctly implemented in each account.

  • Follow up the agreements established with their accounts and ensure proper execution in each of them.

  • Identify and maintain a close business relationship with the key players in each account (owners, partners, crews, bartenders, etc).

  • Effective planning and control of the company's budget and resources.

  • Weekly update of the information of each one of its accounts in the system (salesforce and Siscocc).

  • Monitoring and weekly report of own activities and of the competition.

  • Detection of areas of opportunity in the channel and openings of new accounts relevant to our brands.

  • Monitoring and compliance of administrative activities of the channel (bonuses, reports, agendas, checks, etc.).



  • Degree: Business Administration, Marketing, Business, Communication, PR and related.

Previous experience.

  • Minimum of 2 to 3 years of experience in positions similar or related to the on premise channel in transnational companies managing global consumer brands. The candidate must have proven experience in establishing and maintaining strategic business relationships as well as strong verbal and written communication skills and high analytical and insights into actions.

Knowledge / Personal Skills:


  • Languages: English (high).

  • Software or special programs: Office package (Excel, Word, PPT) high level, web platforms, Mac (Ipad) etc.

  • Knowledge of market analysis platforms. Nielsen, ISCAM, etc.

  • Ability to analyze and synthesize.

  • Extensive knowledge of the operation of the channel. From the perspective of the consumer, the operation, administration and financial and legal environment of the consumer center business.

Skills and Behaviors

Be Curious

  • Constantly analyzes and understands business results to broaden your knowledge.

  • Make recommendations and/or make decisions based on hard data.

  • Actively evaluates and learns from the results obtained in the activities they implement.

Be Brave

  • Proactive, self-motivated and with high initiative.

  • Organized, capacity for planning and effective management of time and resources.

  • Challenges the status quo and takes initiative in the face of ambiguity.

Be Collaborative

  • Ease of speaking and high impact presentation skills to diverse audiences.

  • Ease in identifying, relating to and creating solid connections with key business players (internal and external).

  • Ability to influence others.

  • Sales skills.

Be Creative

  • Open-minded and innovative.

  • Philosophy of continuous improvement.

  • Ability to solve problems and find effective solutions.

Be a Champion.

  • Results-oriented.

  • Teamwork.

  • Passionate about our brands.

  • High sense of responsibility and ethics.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: International

City: Mexico City

State: Estado de México

Country: MEX

Req ID: JR-00000191