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Brown-Forman Region Chain Manager - East in Miami, Florida

Position Title :

Region Chain Manager - East

Locations considered for this opening :

  • Atlanta, GA (preferred)

  • NY/NJ

  • FL

Wh at You Will Do in This Role :

Distributor Management

  • 75% of time focused on Off-Premise Retail & 25% On-Premise National Accounts

  • Drives the execution of national and regional account programs for Retail/ONP channels within BF and Distributor National & Regional subchannels

  • Monitors and measures account level performance for key national and regional customers within assigned geography. Works with NAMs/CAMs to identify opportunities, develop negative gap action plans to rectify

  • Collaborates with General Managers (GM) and State Managers to ensure the plans and tools are in place to deliver category and brand growth above respective TDS

  • Partners with the 8 Distributor chain teams to ensure the plans and tools are in place to deliver category and brand growth above respective TDS; 49 distributor connection points.

  • Coordinates and plans ongoing distributor performance reviews with Retail & On-Premise leadership in the distributor; Tertile as a formal review

What You Will Experience :

Customer Management

  • Leads a team of 4 NAM/CAMs responsible for all On-Premise and Off-Premise chain business in the East Region

  • Must exhibit excellent ability to build strategic relationships with external chain buyers and be able to influence programming through fact-based storytelling

  • Leads a team that is responsible for 65 customer call points across Off-Premise & On-Premise

Planning, Organizing, Directing, Controlling

  • Coordinates, collaborates, communicates adjustments to plan: correct negative performance, target brand opportunities/customer opportunities

  • Manages the implementation and execution of B-F national account business plan within Distributor National & Regional Account team; ASMART development

  • Manages the resource allocation/budget process; 3rd Party Agencies, e.g. Patrick Henry, iMi, MarketTeam

  • Leads Tertile channel and customer business reviews with East Region National Accounts/other stakeholders, e.g. GM Divisions, Distributor National Accounts Teams

  • Conducts brand and channel gap review and communicates recommendations to the Field Execution Director and Division teams.

People & Team Leadership

  • Manages the NAM/CAM in a way that impacts positive brand and category growth

  • Develops ASMART goals that holds each team member accountable for their respective business

  • Identifies market execution opportunities and communicates performance against objectives

  • Guides & directs BF state teams to drive synergies in Off Premise channel

  • Region expert for National Accounts

  • Diversity & Inclusion: mentor and provide leadership/opportunities for identified high performers

High Impact Communication

  • Leads the East Region communication and execution of strategies for National & Regional Accounts

  • Connects with appropriate NAM/CAM to drive execution of national programs within their assigned geography/customer

  • Provides solution/growth-based recommendations for channel gaps

  • Establishes, leads ‘check in’ events with East Region & National Accounts Teams to drive alignment on goals and results

  • Formal update meetings with the East Region, National Accounts, Leadership

What Exactly Are We Looking For ?

  • Bachelor’s degree plus 7+ years of sales experience (chain channel) in a consumer goods environment, or 13+ years of relevant experience

  • Complete understanding of BF organization and its connection points

  • Ability to Communicate, collaborate among disparate, geographically extended, multi-level groups

  • Strong critical thinking, verbal and written communication skills

  • Positive attitude with business growth mindset

  • Strong interpersonal skills and ability to operate effectively within a collaborative construct

  • Demonstrated ability to develop and execute innovative strategies that increase market share

  • Willingness to travel 50%+ of the time, including weekends for customer events

  • Valid driver’s license

What You Can Add to the Team :

  • Spirits/ Bev Alcohol industry experience

  • National Accounts experience

  • Dual channel chain experience (on and off premise)

Business Area: East Region, National Accounts Retail & On Premise

Reports To: East Region Managing Director & National Accounts Director – On-Prem

Direct Reports: National Account Manager (NAM) (2); Customer Account Manager (CAM) (2)

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada

City: Atlanta

State: Georgia

Country: USA

Req ID: JR-00002056

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

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