Brown-Forman Commercial Analyst - Italy in Milan, Italy

Job Description:


This role is to provide support to Country Manager and heads of Marketing and Trade Marketing in Brown Forman Italy by preparing analysis and insights to enable business leaders to take well informed decisions.

The key focus areas are:

  • commercial aspects including price, promotion, channel, customer and sku mix analysis

  • market analysis

  • shopper and consumer insights

The incumbent will also ensure timely and accurate data and information flow between distributor and Brown Forman as well as will create insights using data base of Montenegro.

The role is expected to contribute to forward integration between B-F and Montenegro.

Basic Function:

1. Reporting and systems: developing and continuously updating reporting system including daily, monthly and quarterly reports using Brown Forman tools as well as using Montenegro data base

2. Business advisory and partnership: a) Commercial analysis:

  • market shares, market coverage and other distribution metrics

  • analyse BF brands performance based on in-depth data analysis: promotion depth, length, cycles, range of assortment, promotional efficiency

  • develop the BF brand based category story

  • help drive internal brand retail strategy by recognizing commercial opportunities highlighted through data

  • manage retail based data such as Nielsen, IRI to help ensure Brown–Forman’s investment in data is maximized and provide proper argumentation and inputs to discussions with Montenegro

a) Shopper and consumer analysis:

  • help define channel strategies for brands and SKU’s based on category and shopper understanding

  • Identification and scanning of consumer and shopper insights based on available sources

  • Track market trends of spirits categories, Brown-Forman brands and our competition

  • Identifies threats and opportunities for our brands based on market data analysis

  • Help identify key consumer trends in spirits industry in Italy

3. Pricing (Revenue Growth Management)

  • analyze B-F price structures and competitive retail shelf pricing to ensure compliance with brand and channel pricing strategies,

  • look for opportunities to improve profitability of B-F brands through pricing

4. Strategic projects: participating in strategic project and provide analysis and insights – RTC and modus operandi for Scotch and Italy 2025 preparatio​​​n

Must Experience:

  • Higher Education – ideally in Business Management, Finance

  • At least 4 years’ experience of working with research tools & data analysis

  • Demonstrated ability to make decisions independently based on logical assumptions and factual information.

  • Experience with computer applications in accounting, budgeting and valuation techniques (in particular advanced PC skills incl. Excel and Power Point)

  • Demonstrated ability to handle multiple projects to completion by agreed deadlines.

  • Familiar in working with foreign currencies, exchange rates, and conversion factors.

  • Fluency in Italian language – many stakeholders and partners to cooperate with speak only Italian

  • Fluency in English language

Preferred Experience:

  • Experience with BW

  • Experience of managing major projects to completion

  • Experience in working with Nielsen, IRI, IWSR or similar source of data

  • Strong Business and Trade environment acumen

  • Shopper understanding


  • Operational Decision Making

  • Communication

  • Strong analytic

  • Team working skills

  • Strong work organizing skills

  • MS Office applications

  • IT literate

  • Project Management

  • Ability to perform and adapt in a changing environment

#ND 1


About Brown-Forman:


For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide

For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe

City: Milan

State: Int'l

Country: Italy

Req Type: Exempt

AutoReqId: 4457BR