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Brown-Forman Trade Marketing Manager in Milano, Italy

Quote from Hiring Manager

We are hiring a Trade marketing champion responsible for building strategy and guidance for the portfolio of premium and super-premium brands cross channels. It is an exciting opportunity to work with the iconic Jack Daniel’s Family of Brands as well as driving the development of Super-premium Gin Mare and Diplomatico rum.

Meaningful Work From Day One

The role is first and foremost a Trade Marketing leadership role integral to the Brown-Forman Italy Sales & Marketing team. The responsibility of this role is to be accountable for creating value and financial impact for our business at the Point of Sales. You will ensure an effective commercialization and excellence in execution of our B-F brand portfolio as well as Commercial strategies and plans in all sales channels, including the Brand Advocacy activities. The role acts as the champion and expert for the Italian on- and off-trade providing strategy and guidance for channel related themes to the Trade Marketing Team as well as other functions in the organization.

What You Can Expect

Strategic Guidance

  • Lead Trade Marketing strategy development and align with the Heads of Marketing, Sales, Off and On channels, Brand Marketing and Commercial teams on “how to win” brand/channel activation strategies and plans and “where to prioritize”.

  • Provide strategic input into the situation analysis of the consumer, trade and business issues and opportunities across the portfolio.

  • Constantly thrive to optimize activities for all touchpoints in the on- and off trade by looking for competitor insights, building onto own assessment analysis and looking for synergies across brands and/or channels.

Business Development

  • Act as a strong integrator between Sales & Marketing, driving cross-functional cooperation and leading Integrated marketing plans development, implementation and execution. Actively contribute and co-lead monthly business reviews and recommend actions to address risks and opportunities versus budget

  • Develop PICOS and channels segmentation

  • Understand and connect the consumer vision and brand proposition for each brand in the portfolio with our customers and channel strategies.

  • Support the Advocacy Manager in leading the Trade Advocacy agenda, coaching and supervising 2 Brand Ambassadors, ensuring the right tools and processes to the benefit for our brands growth in the ontrade channel.

Champion of people

  • Lead, inspire and empower the B-F Italia Trade Marketing team, consisting of 3 direct reports and 2 Brand Ambassadors.

  • Building trade marketing capabilities of the team as well as developing bench strength to fuel Brown-Forman with ready talent.

What You Bring to the Table

  • Demonstrable commercial experience (marketing, sales or trade marketing) of which, of which at least 2 years to include people management responsibilities

  • Proven track record of successfully delivering brand & channel growth in a highly competitive environment.

  • Strong interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures.

  • Fluent Italian & English, both spoken and written

  • Ability to travel extensively up to 30% of the time.

What Makes You Unique

  • Prior Experience in beer, wine and spirits or FMCG industries would be a plus- Italian Market Trade know-how- Sales/Trade Marketing experience- On-Trade/Horeca Experience

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Nothing Better- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

Function: Trade Marketing

City: Milano

State: Milano

Country: ITA

Req ID: JR-00007731