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Brown-Forman Channel Trade Marketing Manager - Modern Trade in Moscow, Russia

Who is Brown-Forman?

Brown-Forman Russia is part of the international company Brown – Forman Corporation.

We are the leader in the imported premium vodka and a significant player in Standard+ whiskey segment in Russia. We offer such brands as: JACK DANIEL’S, FINLANDIA VODKA, WOODFORD RESERVE as well as a portfolio of Single Malts and premium tequilas.

We are committed to and expand our footprint in premium Whisky and Vodka categories in Russia, through a solid commercial strategy, portfolio development and building a diverse and inclusive culture that inspires and develops people, celebrating teamwork and rewarding agility.

B-F Russia's vision is to outpace competition and bring emerging markets development to new heights by boosting Premium+ whiskey & vodka growth, powering-up our commercial capabilities and developing our crew.

Meaningful Work From Day One

To be a brand champion and guardian in the Russian market, driving all trade marketing activities in the Modern Trade channel, including promotional initiatives and in-store presence while embracing the company’s unique, diverse corporate aesthetic within our culture.

What You Can Expect

  • Strategy & business development

  • Inputs into the situation analysis of customer, business issues, and opportunities across the portfolio to inform the customer and channel activation strategies & plans to unlock volume and value growth

  • Develops long-term Channel TM strategy in alignment with Brand and Commercial priorities

  • Leads the creation of optimal portfolio per channel/Key customer aligned with portfolio strategy and providing maximized value

  • Creates Picture of Success and Planograms for NKA/LKA channels in cooperation with Brand and Commercial teams; follows executions in the field.

  • Works closely with the Insights team to generate and act upon relevant insights for business development and active user of available data sources and analysis.

Team Management & Development

  • Manages and develops the team of two Trade Marketing Specialists

  • Sets a KPI system providing planning, execution, assessment tools, and framework

  • Acts as a role model of B-F values - leads a diverse and inclusive culture where different perspectives are encouraged, and individuals feel connected and valued.

  • In collaboration with the HR department, identifies the team's capability gaps and addresses them through appropriate learning and development programs.


  • Develops and executes activity calendar together with Group KAMs and Brand Marketing

  • Constantly thrives on optimizing our activities for all touchpoints in Modern trade.

  • Evaluates activations to ensure KPIs, Critical Success Factors, and ROI and inputs customer-specific learnings into annual cycle plans.

  • Leads activities execution efficiently and effectively, explores new opportunities for growth in the channels.

  • Ensures that each brand's proposition is brought to life through customer activation plans and all outputs conform to legal and brand guidelines.

  • Plans and manages MT TM budget, recommends changes that benefit the portfolio and customers to effectively and efficiently allocate resources and maximize ROI

  • Leads Gifting (incl. VAPs and co-packs) proper planning, development, and execution in Modern Trade

  • Cooperates with purchasing and supply chain teams.

What You Bring to the Table

  • College/University (Bachelors or Equivalent);

  • Extensive relevant experience in sales, marketing, or retail environment;

  • Solid FMCG experience and business acumen;

  • Fluent Business English and Russian – written and oral.

  • Computer skills (Excel & PowerPoint, Shelf planning software), experience with databases;

  • Analytical skill, strategic and planning skills;

  • Creative and proactive approach to numerical analysis;

  • Project management and negotiation skills.

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce​.

In Brown-Forman Russia we offer the competitive benefits package including, but not limited to flexible-working options, life insurance, medical insurance for you and your direct family, along with vibrant career opportunities and set of perks.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Moscow


Country: RUS

Req ID: JR-00002934