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Brown-Forman Public Affairs Manager in Moscow, Russia

Who is Brown-Forman?

Brown-Forman Russia is part of the international company Brown – Forman Corporation.

We are the leader in the imported premium vodka and a significant player in Standard+ whiskey segment in Russia. We offer such brands as: JACK DANIEL’S, FINLANDIA VODKA, WOODFORD RESERVE as well as a portfolio of Single Malts and premium tequilas.

We are committed to and expand our footprint in premium Whisky and Vodka categories in Russia, through a solid commercial strategy, portfolio development and building a diverse and inclusive culture that inspires and develops people, celebrating teamwork and rewarding agility.

B-F Russia's vision is to outpace competition and bring emerging markets development to new heights by boosting Premium+ whiskey & vodka growth, powering-up our commercial capabilities and developing our crew.

What You Will Do in This Role

Brown-Forman, a NYSE-listed, top-5 global spirits company and longstanding leader in promoting the responsible enjoyment of beverage alcohol products, has created a new role in the Public Affairs team to lead on public affairs matters and to perform complementary external advocacy initially for the Russian market, with the potential to extend to Ukraine & CIS in addition.

What You Can Expect

  • Assess the cultural and political environment affecting the distilled spirits industry in Russia and provide sound strategic and tactical advice to the Corporation.

  • Work closely with B-F management in Russia to develop and implement a proactive agenda to advance the Corporation’s commercial interests. This will involve:

  • working to protect the Corporation’s interests from threats that would worsen the commercial environment for the responsible sale and marketing of distilled spirits; and

  • identifying and working (most often collectively with others in the beverage alcohol industry) to reform existing laws, policies and regulations that either unreasonably impede or offer opportunity for B-F’s business in Russia and the wider region. Current focus areas include international trade & tariffs, excise and other taxes, e-premise channel access, public health matters and marketing, advertising and labelling regulation.

  • External Advocacy: Coordinate all Russian lobbying on behalf of the Corporation. Serve as an advocate and spokesman on political and alcohol responsibility matters and for the Corporation’s interests with national governments, regulators, and associated national government embassies and delegations, and co-ordinate and contribute to such activities as necessary with respect to global multilateral organisations such as the WHO.

  • Alcohol Responsibility: Strategically inform, identify and advise all relevant stakeholders on public policy initiatives to promote industry self-regulation, alcohol education, and alcohol responsibility throughout the Corporation’s Russian business.

  • Trade Associations: Serve as the Corporation’s primary representative on day-to-day matters involving trade associations in Russia, in particular ABC.

  • Travel Retail Channel: Act as public affairs lead on Brown-Forman’s Travel Retail Business in Russia.

What You Bring to the Table:

  • Education: College/University (Bachelors or Equivalent) Degree.

  • Extensive experience in public affairs and government relations, to include:

  • formulation and drafting of policy positions and public affairs strategies.

  • design and implementation of public affairs advocacy campaigns (and associated public relations).

  • in-person advocacy to public officials and a range of external stakeholders.

  • legislative/regulatory analysis.

  • reputation management.

  • engagement in industry affairs, representation at trade associations.

  • Fluent business and ‘regulatory’ English and Russian.

What You Can Add to the Team

  • Degree in government/politics, law, communications or related field.

  • Experience in alcohol or other highly regulated industry will be strongly preferred.

  • Experience in public affairs concerning marketing policy, public health, taxation, sustainability, consumer product design & labelling, ethics & compliance.

  • Experience with government consultations or enquiries, and the drafting of governmental submissions.

  • Familiarity with a corporate social responsibility and ESG agenda.

  • Experience in working in an international environment and/or in and with remote or virtual teams.

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations. As a premium spirits company, we offer premium and equitable pay, bonus scheme, and other benefits that reflect our company values and meet the needs of our diverse workforce​.

In Brown-Forman Russia we offer the competitive benefits package including, but not limited to flexible-working options, life insurance, medical insurance for you and your direct family, along with vibrant career opportunities and set of perks.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Global Legal & Risk Management

City: Moscow


Country: RUS

Req ID: JR-00003496