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Brown-Forman Off-Trade Sales Supervisor, Muğla in Muğla, Turkey


Brown-Forman is one of the largest American-owned global spirits companies. For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Gentleman Jack, Woodford Reserve, El Jimador, Herradura, BenRiach, GlenDronach, Slane and Fords Gin among others. Brown-Forman’s brands are supported by approximately 5600 employees and sold in more than 170 countries worldwide.

Meaningful Work From Day One

The Sales Representative performs sales and distribution-related tasks with activities aimed at building the brand, increasing brand awareness among customers, and seeks to provide the best possible market position for Brown-Forman brands at MT & TT. The person in this position works in support and collaboration with the Senior Sales Chief.

This role is responsible for implementing and managing personal goals that support team goals.

What You Can Expect

Off-Trade – MT & TT

● Implements the overall sales strategy in MT & TT and guides teams of B-F business partners to implement these strategies.

● Makes point-of-sale visits in line with the sales steps, in accordance with company standards, and according to the routes approved by the Senior Sales Supervisor.

● It makes commercial visits to MT & TT sales points and establishes and maintains business partnerships with the visited sales points.

● Supports the Senior Sales Supervisor in the creation of distributor orders and monitors the fulfilment of distributor acquisition targets.

● Responsible for the physical availability of new and seasonal products in all store formats in its region.

● Responsible for the sale (distributor buying and field sales), distribution and visibility of B-F products.

● Ensures optimum stock level at sales points and displays products in accordance with BF standards, legal advice and internal regulations.

● It is responsible for applying the brands according to the determined planograms and positioning the POSM materials in the best possible way.

● It ensures that the budgets allocated for the activities are implemented appropriately and efficiently in line with the installation mechanics and deadlines in accordance with the standards applicable in the company.

● Responsible for inclusion of potential new traditional channel outlets operating in the region. In this direction, it guides the teams of B-F business partners.

● Implements the opening and/or closing of Traditional Channel sales points in the system in line with company standards.

● It makes regional analyzes that supports increasing the sales of B-F brands and the realization of company targets, prepares action plans and implements these plans together with the teams of B-F business partners.

● Ensures the correct implementation of sales campaigns/promotional activities.

● It holds regular meetings with the sales team of B-F business partners. Guiding sales teams in line with company strategies.

Administrative Duties:

● It delivers the expected data, reports, activity evaluation in a timely manner according to the standards and procedures valid in the company.

● Reads corporate emails regularly. Responds to emails in a timely manner.

● Responsible for timely reporting in accordance with B-F standards through Panorama & Vispera. (Collecting data on BF products, market data, data on customers served, and information on competitors' activities in the market).

● Supervises the work of B-F business partners who provide merch services in the field.

● Holds regular meetings with the Senior Sales Supervisor and/or RSM for feedback on job status.

● Customers in their region are responsible for keeping the relevant database accurate and up-to-date.

● Acts as the Brand Ambassador of the B-F Portfolio.

● Coordinates the preparation and execution of special product trainings for the sales personnel of B-F business partners.

What You Bring to the Table

● Education: College/University (Bachelors or Equivalent).

● Competent computer use (MS Office programs - Excel, Power Point).

● Good Turkish speaking and writing skills.

● Driver's license.

Preferred Experience & Education:

● Education: Masters Degree (M.A., MBA or Equivalent).

● Preferred Experience: FMCG, with 2+ years of experience in the same category and field.

● Good English speaking and writing.

● Knowledge of sales and negotiation techniques.

● Comprehensive knowledge of the market.

● Establishing easy and sustainable business relationships.

● Use of financials in collaboration with customers.

● Preparing and making presentations for clients.

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to offer our people a Premium Experience to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay & bonus based on individual and company performance. We offer a range of benefits that reflect company values and meet the needs of our diverse workforce.

At Brown-Forman Turkey, we can offer a competitive benefits package including, but not limited to, life insurance, participation in private health insurance, along with global career opportunities.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

Function: Sales

City: Muğla


Country: TUR

Req ID: JR-00007372