Brown-Forman Jobs


Job Information

Brown-Forman Regional Trade Marketing Manager - West in Mumbai, India

Who We Are

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!

Many Spirits, One Brown Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

Meaningful Work From Day One

The Regional Trade Marketing Manager plays a crucial role between Marketing & Sales - leveraging brand plans into executable channel & customer plans.

Based in Mumbai, you will work across the portfolio of brands of B-F India in the west region (Mumbai, Thane, Pune, Indore, Goa to name a few) and will be responsible for Trade Marketing activity across all channels. You will work closely with Marketing teams, Sales team and external agencies partners to ensure excellence in execution (timeliness, quality of implementation & performance).

What You Can Expect

  • Lead execution planning, rollout and tracking of all national trade marketing campaigns/plans/promotions in the region.

  • Identify business challenges and opportunities in the region, recommend local trade marketing plans/activities with clear objectives and take approval from India trade marketing manager.

  • Leads planning, execution and tracking of local region trade marketing activities.

  • Developing and sharing business and trade marketing performance reports on a monthly, quarterly, and annual.

  • Competition tracking and developing & sharing comprehensive competition reports on a monthly, quarterly, and annual level.

  • Analyze market and consumer data to identify trends, insights and opportunities for growth.

  • Be a champion to the field for the brands and champion to the brands for the field.

  • Serve as the primary point for generating consumer and competitive intelligence and cascade through the organization and communicate back to the brand.

  • Responsible for impeccable budget management.

  • Leverage the Brown-Forman Growth Framework to develop trade marketing campaigns that resonate with target consumers and build mental and physical availability across all channels of the trade.

  • Develop and maintain relationships with third-party vendors and agencies, ensuring that they provide high-quality and cost-effective marketing services.

What You Bring to the Table

  • College/University (bachelor’s or Equivalent), marketing specialization preferred.

  • 5+ years sales and marketing experience or field marketing experience within the beverage or CPG industry.

  • Demonstrated ability to leverage competitive intelligence when developing trade marketing plans.

  • Demonstrated ability to make sound business decisions, have courageous conversations, influence others, prioritize portfolio and allocate resources effectively.

  • Demonstrated ability to create, control, and maintain financial and/or business analyses, including budgets.

  • Demonstrated ability to work on projects with cross-functional teams to meet consensus goals.

  • Readiness to travel within the market & regionally (the person will spend 10 to 15 days in a month in the market in the region.

What Makes You Unique

Someone who can leverage brand plans into executable channel & customer plans and someone who can build long-term & trusted relationships with key internal and external stakeholders will thrive in this role.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Mumbai

State: Maharashtra

Country: IND

Req ID: JR-00006787