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Brown-Forman Visibility and Shopper Marketing Analyst in Naucalpan de Juárez, Mexico

Proposes, negotiates and coordinates both, internally and externally, all Shopper Mkt plans to be executed in Mexico City, always aligned with DSD & Traditional Channel sales team. Coordinates shopper marketing activities in order to ensure correct field execution and maximize resources, with the aim of accelerating take away of our brands portfolio permeating the overall Company Strategy.

Responsibilities: (Job Detail):

  • Elaborate annual Activation Plan in Traditional and DSD Channels in collaboration with the Sales Team for both Channels (Traditional & DSD), coordinates activities and maximizes resources.

  • Assures the correct execution of the Annual Shopper Calendar Plan including loyalty program, visibility plans, pop material, sales force contests and all plans aimed to increase take away aligned to BF Mexico policies and procedure.

  • Manages, keeps track and controls TMF and A&P budget ensuring a proper execution in the point of sales, aligned with the annual company strategy.

  • Participates in the construction and planning of the Shopper Mkt calendar.

  • Provides overall support to the Shopper Marketing team for controlling and administrating T&E budget.

  • Sales force and in-plant training related to shopper marketing activities such as: product launching, tastings and plan execution.

  • Monthly market visits (depending on season) to check on our activities as well as our competitors.

  • Follows up of contests of its channel, being aligned with the rules and ensuring compliance.

  • When required, negotiates with our business associates for getting the best materials and costs, aligned with our purchasing department.

  • DSD/Traditional Channel POP material inventory administration.

Required Experience:

  • Education: Bachelor’s Degree preferably in Marketing, Finance, Administration or Industrial Engineer.

  • 2 to 4 years in similar positions in Trade / Shopper Marketing, Sales or Sales Operations.

Skills / Knowledge:

  • Budget planning and administration.

  • Project planning and administration.

  • Negotiation.

  • People skills.

  • English 80%.

  • Advanced Microsoft Office (Excel, PowerPoint).

  • Information analysis.

  • Excellent oral and written communication skills.

Competencies :

  • Great facility to work in teams.

  • Proactive, forthcoming and with initiative.

  • Decision maker.

  • Time management and prioritization.

  • Flexibility and adaptability to change.

  • Multi area coordination.

  • Service oriented attitude.

  • Self – motivated.

  • Ability to work under pressure and meet deadlines.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: International

City: Naucalpan de Juárez

State: Estado de México

Country: MEX

Req ID: JR-00000936

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

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