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Brown-Forman Visibility and Shopper Marketing Analyst in Naucalpan de Juárez, Mexico

Proposes, negotiates and coordinates Shopper Mkt plans aligned with DSD sales team. Coordinates resources to ensure correct field execution, with the aim of increasing take away and build our focus brands permeating the Shopper Mkt strategy.

Responsibilities: (Job Detail):

  • Elaborates annual Activation Plan in Retail Channel in collaboration with Channel Managers (Modern and Wholesale), coordinates, issues performance reports and manages budget.

  • Assures the correct execution of the Annual Shopper Calendar Plan including loyalty program, visibility plans, pop material, sales force contests and all plans aimed to increase take away aligned to BF Mexico policies and procedure.

  • Manages, keeps track and controls TMF and A&P budget ensuring a proper execution in the point of sales, aligned with the annual company strategy.

  • Participates in the construction and planning of the Shopper Mkt calendar.

  • Provides support to the Shopper & Visibility WS/DSD area for controlling, managing and administrating T&E budget.

  • Sales force and in-plant training related to shopper marketing activities such as: product launching, tastings and plan execution.

  • Monthly market visits (depending on season) to check on our activities as well as our competitors.

  • Follows up of contests for the sales force of its channel, being aligned with the rules and ensuring compliance.

  • Negotiates continuously with suppliers for getting the best materials and costs aligned with our purchasing department.

  • DSD Channel POP material inventory administration.

Required Experience:

  • Education: Bachelor’s Degree preferably in Marketing, Finance, Administration or Industrial Engineer.

  • Experience: 2 to 4 years in similar positions in Trade / Shopper Marketing, Sales or Sales Operations.

Skills / Knowledge:

  • Budget planning and administration.

  • Project planning and administration.

  • Negotiation.

  • People skills.

  • English 80%.

  • Advanced Microsoft Office (Excel, PowerPoint).

  • Information analysis.

  • Excellent oral and written communication skills.

Competencies :

  • Great facility to work in teams.

  • Proactive, forthcoming and with initiative.

  • Decision maker.

  • Time management and prioritization.

  • Flexibility and adaptability to change.

  • Multi area coordination.

  • Service oriented attitude.

  • Self – motivated.

  • Ability to work under pressure and meet deadlines.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: International

City: Naucalpan de Juárez

State: Estado de México

Country: MEX

Req ID: JR-00000936

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

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