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Brown-Forman Market Manager Emerging Brands - Metro NY in New York City, New York

Meaningful Work From Day One:

Trade Development – 40%

● Develops rapport and personally calls on targeted on-premise & off-premise accounts. Must

maintain and actively work the targeted account list.

● “Hand Sells” assigned portfolio of brands to targeted gatekeepers (retailers, bar

owners/managers, and bartenders)

● Conducts wait staff training and coordinates brand education seminars in target accounts to

create advocacy for B-F brands

● Secures B-F priority brand visibility, menus, and features in targeted accounts

● Analyzes data, including depletion reports, and converts insights into actions.

Market Planning & Evaluation – 20%

● Leads development and oversees execution for Emerging Brand platforms in On and Off

Premise

● Working with Emerging Brands Regional Manager, State Manager, Operations Manager, and

Field Marketing Managers, develops market plan for target accounts

● Works with distributor channel manager to set goals and tracking for distributor sales teams

● Serves as local “thought leader” for B-F Emerging Brands initiatives in market

● Monitors assigned B-F portfolio brand performance with the expectation of exceeding

market segment trends. Reviews local market performance monthly and make

recommendations on how to improve performance.

● Participates in on-going planning meetings with internal and external stakeholders as

required

● Manages and maintains budget of T&E and TMF to within 2%

Training & Coaching – 40%

● Serves as a field coach for agency partners with Emerging Brand Responsibility

● Responsible for training the distributor craft, off-premise and on-premise teams on assigned

B-F brands and their competitive set.

● Responsible for formal work-withs in the market with distributor sales teams a minimum of 5

days per month. This is in addition to your independent time in the market where you may

encounter distributor reps on an ad-hoc basis.

● Completes ride-with contact report, works with distributor Division Manager, and copies

RSM and State Manager on continuous improvement.

● Serves as B-F commercial team segment expert and coordinates training activities across the

local B-F team.

What Exactly Are We Looking For:

● Bachelor’s degree plus at least 3 years of industry sales experience or equivalent

combination of education/experience.

● Demonstrated ability to build relationships and maintain effective working relationships

with distributors, accounts, and all internal stakeholders

● Demonstrated knowledge of three-tier distribution system

● Team player: Able to put the needs of the overall Brown-Forman business above the

specific needs of the territory or team. Seeks out opportunities to collaborate with leaders

in other channels and territories. Keeps relevant parties informed of activity and seeks

similar behavior from the area team

● Ability to work some evenings and weekends as required, 20-25%. Overnight travel,

10-15%.

● Proficient with Google Suite (Sheets, Docs, Slides) and Microsoft Office (Excel, Word,

Powerpoint)

● Must have valid state driver’s license

● Physical ability to lift 60 pounds

The salary range for this role is a base salary of $85,000-$95,000, with an annual bonus plan and a complete total rewards package. Salary will be commensurate with the selected candidate's experience and skill set.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada

City: Louisville

State: Kentucky

Country: USA

Req ID: JR-00005165

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