Job Information
Brown-Forman Alternant (e) Assistant (e) Category Manager Off Trade in Paris, France
Who is Brown-Forman?
Brown-Forman, société familiale américaine fondée en 1870 dont le siège est situé à Louisville, Kentucky (USA), est l’un des dix plus importants producteurs mondiaux de vins & spiritueux. Le groupe emploie 4700 personnes dans plus de 170 pays. Chez Brown-Forman, la diversité fait partie de notre quotidien et l’inclusion de notre culture.
Les marques principales du portefeuille en France sont : Jack Daniel’s Tennessee Whiskey, Woodford Reserve, Diplomatico, Chambord, Finlandia, Herradura et El Jimador, BenRiach, GlenDronach et Glenglassaugh.
Brown-Forman France, Great Place to Work depuis 2016 et signataire de la Charte de la diversité, filiale du groupe, recherche pour son département commercial :
Alternant (e) Assistant (e) Category Manager Off Trade
Meaningful Work From Day One
Au sein de la direction commerciale, vous serez rattaché aux directeurs d’enseignes du réseau. Vous aurez à accompagner les directeurs d’enseignes et les Category Manager sur différents dossiers et à travailler transversalement avec divers interlocuteurs au quotidien (marketing, category manager, trade marketing, force de vente, supply).
What You Can Expect
la gestion et l’analyse des indicateurs marché/ parts de marché, linéaire, assortiment, prix de vente consommateur… ainsi que leur communication régulière aux membres du service (siège et terrain).
l’analyse et la synthèse de l’activité promotionnelle de nos marques et de celles de nos concurrents.
l’analyse des indicateurs du marché via le panel Nielsen et les données de datasharing des enseignes.
la préparation de la «Selling story» et sa déclinaison par enseigne.
le suivi du lancement des innovations par enseigne. le suivi des mouvements d’assortiment par enseigne.
la préparation des rendez-vous clients.
le développement d’opérations trade marketing.
l’analyse et recommandation de plan merchandising par enseigne (outil Spaceman)
What You Bring to the Table
De formation supérieure bac + 4/5
Forte motivation pour travailler dans le secteur des vins et spiritueux
Rigueur, dynamisme, esprit d’initiative et curiosité
Bon relationnel
Français : langue maternelle
Anglais: courant
What Makes You Unique
• Une connaissance des outils Nielsen / Iri et Panels serait un plus
• Forte maîtrise du pack office: Excel (TCD, MAcro,...),Word, Powerpoint, + Outils Gsuite
• Capacité à travailler en équipe
Nous vous proposons une alternance formatrice qui vous permettra d’acquérir des compétences en matière de Category management et de découvrir l’activité d’un service commercial GMS.
Who is Brown-Forman?
Brown-Forman, a family-owned American company founded in 1870 and headquartered in Louisville, Kentucky (USA), is one of the world's ten largest producers of wines and spirits. The group employs 4,700 people in over 170 countries. At Brown-Forman, diversity is part of our daily life and inclusion of our culture.
The main brands of the portfolio in France are : Jack Daniel's Tennessee Whiskey, Woodford Reserve, Diplomatico, Chambord, Finlandia, Herradura and El Jimador, BenRiach, GlenDronach and Glenglassaugh.
Brown-Forman France, Great Place to Work since 2016 and signatory of the Diversity Charter, subsidiary of the group, is looking for for its commercial department:
Alternant (e) Assistant (e) Category Manager Off Trade
Meaningful Work From Day One
Within the sales department, you will be report to the Key Account Manager. You will have to support the Key Account Manager and the Category Managers on different files and work transversally with various interlocutors on a daily basis (marketing, category manager, trade marketing, sales force, supply).
What You Can Expect
Management and analysis of market indicators/market share, shelf space, assortment, consumer price... as well as their regular communication to the members of the department (headquarters and field).
Analysis and synthesis of the promotional activity of our brands and those of our competitors.
Analysis of market indicators via the Nielsen panel and the brands' datasharing data.
Preparation of the "Selling story" and its variation by brand.
Monitoring the launch of innovations by brand.
Monitoring of assortment movements by brand.
Preparation of customer meetings.
Development of trade marketing operations.
Analysis and recommendation of merchandising plans by brand (Spaceman tool)
What You Bring to the Table
Higher education (4/5 years of higher education)
Strong motivation to work in the wine and spirits sector
Rigor, dynamism, initiative, analytical skills and curiosity
Good interpersonal skills
French mother tongue + Fluent English
Knowledge of Nielsen / Iri and Panels tools would be a plus
Strong knowledge of the office pack: Excel (TCD, MAcro,...), Word, Powerpoint, + Gsuite tools
Ability to work in a team
Total Rewards at Brown-Forman is designed to offer our people a Premium Experience to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay & bonus based on individual and company performance. We offer a range of benefits that reflect company values and meet the needs of our diverse workforce.
We offer you a formative work-study program that will allow you to acquire skills in Category management and to discover the activity of a GMS sales department.
#LI-MZ1
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe Division
City: Paris
State:
Country: FRA
Req ID: JR-00005915