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Brown-Forman Areas Sales Manager On Premise - Région Paris in Paris, France

Who is Brown-Forman?

En janvier 2014, B-F France a ouvert sa propre unité de distribution après 17 ans de collaboration avec un distributeur local. Brown-Forman est aujourd'hui le leader des Whiskeys américains sur le marché. Les principales marques du portefeuille en France sont : Jack Daniel's Tennessee Whiskey, Woodford Reserve, Chambord, Finlandia, Herradura et El Jimador, BenRiach, GlenDronach et Glenglassaugh.

Brown-Forman France est Great Place to Work depuis 2016 et, depuis 2021, Great Place to Work for Women.

Brown-Forman France est fortement impliquée dans la diversité et l'inclusion et est signataire de la Charte de la diversité.

L'excellence, la bienveillance, le travail en équipe, la créativité et le respect sont des valeurs essentielles dans tout rôle au sein de cette organisation.

Meaningful Work From Day One

This is leading position in developing On Trade coverage and responsible for delivering the Key Performance Indicators (i.e., distribution volume, brand education, visibility, promotion) within On Trade channel in France and fulfills distribution, listing targets and training for functional reports.

What You Can Expect

The Area Manager will lead, train, and develop a sales force composed of permanent, according to best management practices.

  • Achieve appointed sales, promotion plans and distribution targets in the designated area.

  • Manage, coach, and develop a group of sales reps and 1 regional KAM.

  • Is continuously in touch with the market, competitor activity, category trend, as well as highlight regional opportunities and threats to the business.

  • Regional A&P budget management ensuring that every activity is aligned to brandplans and deliver maximum return on investment.

  • Execute regular and systematic trade visits strategy with reps for the region according to work plan.

  • Sales and brand strategy execution in subordinated region.

  • Responsibility for building relationship with strategic customers (Cash&Carry,wholesalers).

  • Controls operational costs of subordinated region/customers.

  • Control the sales force activity and make the appropriate decisions when necessary.

  • Implement and evaluate on regional basis promotional activities developed byMarketing or Trade Marketing.

  • Execute brand education program for the trade partners.

  • Prepare and deliver requested reports and develop data sharing analysis.

  • Analysis of KPI’s result to manage the target and the team.

What You Will Do in This Role

  • Execute BF On-Trade targets (tripartite, shelf placements, menu card etc.)

  • Train, educate and manage Sales Reps

  • Lead negotiation with regional account

  • Implement, execute, and evaluate brand activities

  • Day to day business administration

  • Brand education in the respect of Evin law and drink responsibility

  • Regularly check the application of the Car policy to avoid exposure to the employeesand the company

We Are Looking For People Who

  • Education: College/University (Bachelors or Equivalent)

  • Certifications: Marketing and Sales

  • Experience: 3 years minimum in Field sales team management

  • Management skills

  • Strong knowledges of spirits products category and customers (Cash&Carry, wholesalers, cavists, HoReCa)

  • High negotiation skills

  • Oriented towards data analysis and development of action plan

  • Fluent in English

Nothing Better in the Market

La rémunération globale chez Brown-Forman est conçue pour engager nos collaborateurs de façon pérenne et afin d'assurer notre croissance durable et rentable pour les générations à venir. En tant que société de spiritueux premium, nous offrons une rémunération et des primes équitables pour les performances individuelles et de l'entreprise. Chez Brown-Forman France, nous offrons un ensemble d'avantages compétitifs comprenant, entre autres, la flexibilité du travail, service à la personne, une allocation produits, un plan de retraite privé et une assurance prévoyance, une participation à une assurance santé privée, un plan d'épargne entreprise et des outils informatiques de pointe (IPad, Iphone, Laptop), ainsi qu'un plan de développement et des opportunités de carrière.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: Paris


Country: FRA

Req ID: JR-00004921