Brown-Forman Marketing Intern Developing Europe West in Paris, France

Description: Brown Forman France is looking for a qualified intern to join our marketing team. Based in Paris to support our Marketing Manager, the candidate will be dedicated to provide support on 4 of our markets – Belgium, Netherlands, Switzerland, Austria. This intern should be prepared to work in a fast-paced team environment, and will finish the internship having gained broad experience in various aspects of marketing and international insights.

Responsibilities:

Consumer & Business intelligence

  • Assist in the consumer understanding and analysis – Nielsen – trackers- qualitative studies

  • Seek and analyze competitor marketing and sales materials both on and offline

  • Use existing sources to deep dive into the spirit categories in the markets & brand performance

Planning

  • Assist coordination between Brown Forman and local distributors – POS material, gifting.

  • Assist with the preparation of marketing plan for our developing brands

  • Support the preparation of some key yearly meetings

  • Assist the Portfolio Brand Manager in BTL & ATL FY20 planning

Evaluation

  • Assist in collecting and analyzing full range of KPI’s for the cluster

  • Perform analysis of sales data and assist in designing deeper trade environment understanding

Requirements:

Brown Forman is looking for a student in 3rd or 4Th year of marketing study - University or Business School with

specialization in marketing

  • Previous marketing internships in FMCGs required

  • broad Marketing culture and sensitivity + operational ability

  • Excellent verbal and written communication skills, in French and English.

  • Excellent knowledge of web, social media, PowerPoint, Word and Excel.

  • Passion for brands and able to translate this into “ambassador” type of attitude

  • Team player

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: International

City: Paris

State:

Country: FRA

Req ID: JR-00000090