Brown-Forman Senior Brand Manager Jack Daniel's in Paris, France
Brown Forman France is recruiting for its Marketing team a Senior Brand Manager looking after the iconic brand Jack Daniel’s Tennessee Whiskey, including: Jack Daniel’s Tennessee Rye and Jack Daniel’s & Cola/Ginger. This role is key given the predominant role the cited brands are playing in Brown Forman business. This person will report to the Marketing Manager and will manage a Brand Manager as well as an intern. He/she will also interact with regional and global marketing teams.
Build and implement brands’ marketing plans in line with France and Global Strategy.
Communicate this strategy internally and collaborate with BF teams
Coordinate actions with the different local and international teams to complete all projects.
Ensure excellent management of external agencies.
Manage the financial components of brands (P&L).
Manage his/her brand’s A&P budget.
Lead and develop JBM (Junior Brand Manager) & trainee.
Take part in the planning at national level.
Inform & influence the Leadership Team.
Represent France during international meetings where invited.
Support marketing analysis & BBI
Define marketing strategies & KPIs to achieve growth goals
Develop and implement every aspect of the brand plan – ATL and BTL.
Analyze on a regular basis competitive environment and emerging trends in markets in order to implement corrective measures and action plans.
Be the ambassador of his/her brands internally and externally.
Recommend innovative projects for his/her brands / his/her brand’s portfolio in line with the mid-term company’s strategy and pilot launching process with global / European teams when appropriate.
Co-operate with BBI teams for the ad hoc research.
Fluent French and English are required.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: International
Req ID: JR-00000942