Brown-Forman State Manager - DE/PA in Philadelphia, Pennsylvania
What You Can Expect:
As a member of Territory Leadership, actively engage in driving and supporting territory goals, priorities, and processes. Proactively seek to drive positive changes where efficiencies and improvements are identified.
Lead and coach direct reports and ensure progress that prepares them for their next roles by helping to facilitate strategic career planning, mentorship opportunities, and participation in developmental programs/trainings/activities.
Monitor and analyze the business performance of the team through frequent engagement, standardized performance reviews, and personal development plans
Drive communication to local team, ensuring that PA and DE Market Managers appropriately prioritize and activate against imperatives and priority objectives and goals.
Work closely with Portfolio FMM to manage focus and drive priority of third party agency employees (Green House in Philadelphia and Hive in Pittsburgh), ensuring that our agency partners are aligned in a way that enables them to compliment the priorities and goals of the local team and distributor.
Develop content for and lead monthly team meetings to ensure alignment and consistency of message and method across geographies and functions.
Lead high level team business execution across the market while ensuring all business practices are compliant with state regulations
Planning & Analysis
Manage and build brand sales and marketing plans and budgets to meet or exceed the net sales targets
Vigilantly monitor SNS progress toward attainment. Work closely with region and territory Sales Operations teams to anticipate and plan for inventory constraints. Champion and model flexibility and agility by leading the local and distributor teams though supply issues and (as appropriate) shifting goals and programs to focus on high value and available skus.
Lead pricing strategies that comply with BF national brand standards.
Work closely with BBG PA leadership, GM, revenue growth management, and finance teams to ensure that PA pricing and margins support P&L goals and meet guidance and expectations. \
Work closely with DE leadership to ensure effective and strategic programming/promotional timing to ensure success and competitive portfolio advantage
Focus on both short and long term business strategies in PA and DE, ensuring not only current fiscal year success, but also long term brand growth sustainability
Collaborate to build and communicate fiscal year portfolio commercial plans to local Broker/DistributorLeadership. Ensure partner understanding, engagement, and investment via consistent collaboration and transparency.
With GM, FMM, and TOM, lead tertile planning and communication. Ensure that the plans are clear, attainable, and drive the business toward the attainment of expectations and priorities.
Regularly monitor and communicate competitive consumer pricing activity and recommend changes or necessary adjustments. Work with GM, Revenue Growth Management, and Finance teams to drive competitive positioning.
Serve as local conduit for implementation and evaluation of all National/Regional Retail programming, execution and evaluation.
Serve as the primary contact for local distributor leadership and partners, providing oversight of business management and execution
Responsible for the execution of all commercial and channel plans with local broker/distributor team, holding them accountable to agreed upon targets/goals via consistent collaboration and transparent communication. Ensure that distributor/broker voice is heard and that the path to success is collaborative.
Monitor and measure performance of all broker/distributor activities that affect B-F brands
Reconcile and consistently manage brand spending and brand activity support
Conduct all business and activities responsibly and with integrity. Clearly set expectations for local BF, BBG, and agency teams that prioritize the BF values of integrity, teamwork, trust, and excellence. Require that all behavior associated with our company and our brands upholds those values.
What Exactly Are We Looking For ?
Bachelor’s degree plus 5-7 years sales experience or 10+ years of sales experience (Beverage alcohol industry preferred).
Demonstrated ability to build relationships and maintain effective working relationships with broker/distributor and accounts and all internal stakeholders.
Excellent analytics: Must be well versed in P&L management n(including price structures and discounting) and comfortable leading margin negotiations.
Team leader: Able to build and sustain effective, results-producing teams within the state, across business functions, and with business partners.
Action-oriented: Responds in a timely and effective manner to business issues and opportunities.
Highly organized: capable of meeting multiple deadlines and juggling multiple projects.
Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint).
Must be able and willing to travel (by air and car) 50% of the time.
Must have a valid state driver’s license.
What Sets You Apart?
Beverage alcohol industry experience
Control state experience
Excellent manager and developer of people: demonstrated commitment to providing regular, constructive feedback to business partners; demonstrated coaching ability; ability to objectively /assess both skills and potential.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: USA & Canada
Req ID: JR-00004586