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Brown-Forman Brand Ambassador - Diplomático in Prague 1, Czech Republic


Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years.

Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Brown-Forman is amongst the top 10 global spirits companies in the World. You will be working with some of the World’s most iconic and valuable Spirits Brands like Jack Daniel’s, Woodford Reserve, Chambord, Finlandia Vodka and Slane Irish Whiskey.

Come have a seat at our table.

Meaningful Work From Day One

Brand Ambassador - a professional in the drink industry who will be responsible for building the Diplomatico brand and other selected super premium brands through his advocacy skills. Its goal will be to arouse the passion for the brands both internally (within B-F colleagues) and externally (bartenders, gastro professionals and rum lovers). He/she will deliver an extraordinary brand experience in every relevant touchpoint within its target audience and will find a creative and compelling way to build our brands even in the most premium places. He/she will be a valuable business contributor of a super premium+ portfolio in cooperation with sales and marketing teams.

What You Can Expect

Market responsibility: Czechia

  • Regularly professional cooperation in TOP on-trade outlets beyond the regular agenda of an on-trade business developer:

  • His/her goal is brand building of the entrusted brands + rotation support

  • Key partner in outlets for bartenders

  • Mixology - New Cocktail creation for drinks strategy

  • Business trips to the regions at the invitation of business developers on the theme: Staff training

  • Consumer experience (e.g. tastings, guest bartending)

  • Building and managing private clientele and selling super premium brand portfolio

  • Brand advocacy and presentations at selected events and/or customers

  • Ownership of bartender programme(s)

  • Internal stewardship of brands & content creation with brand team

  • Regular visit outlets/customers minimum one per month

What You Bring to the Table

Required Experience & Education:

Education: High School/GED/Secondary School; College/University (Bachelors or Equivalent);

Experience: 1-3 years

Job Competencies:

Creative and inspiring approach to be able to delight customer and customers

Professional knowledge of the Czech on trade

Proven Bartender skills

Commercial mindset

Able to demonstrate excellent relationship building

Skills & competencies:

Fluent Czech speaking and writing is mandatory

Good English speaking and writing is an advantage

Digital & social media advanced

Able to work in the evening hours

Strong communication skills (influencing, listening, presentations, written)

Relationship building skills

IT literate/ online networking capabilities

MS Office / Google suite applications

Time management and organizational skills

Project Management

Driving license

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce​.

In Brown-Forman Czechia, we offer a competitive benefits package including, but not limited to, flexible-working options, product allowance, paid sick leave, meal vouchers, 25 days of holidays and private medical care, along with global career opportunities


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: Prague 1


Country: CZE

Req ID: JR-00006147