Brown-Forman Brand Business Insights Analyst Czechia - Maternity Leave Cover in Prague 1, Czech Republic
Meaningful Work From Day One
The position is responsible for the advanced analysis and reporting of Brown-Forman on- and off-trade activities in Czech Republic as well as the generation of brand insights based on research for the Czech market. Aligned with the target to develop an excellent market, brand and business understanding within the Brown-Forman organization this position seeks to provide all market research information needed. For this reason, it is essential to cooperate very close with Brand Marketing, Sales, Trade Marketing and Finance.
The role is responsible for analysing brand performance, shopper, competitor, pricing and distribution dynamics across channels, to help teams evaluate performance against plan and refine marketing and sales plans as necessary. The role will also participate in the process of development and analysing field force data (salesforce.com) and data from the merchandising agency (Store data).
What You Can Expect
Providing advanced analysis on the competitive environment.
Responsible for analyzing and reporting retail scan tracked data (Nielsen, Retail zoom) and IWSR data
Responsible for coordination of category and shoppers research programs.
Responsible for providing inputs to internal operational meeting (S&BP)
Identification of potentials for BF within existing brands, business needs trends and new channels.
Participates in relevant internal & external sales, marketing, and trade marketing meetings.
Data support for off/on trade channel strategy development
We Are Looking For Someone Who Has:
Demonstrable experience working with research tools & data analysis e.g. Nielsen
Excellent English and Czech/Slovak speaking and writing skills
Strong Business acumen
Shopper and consumer understanding
What’s It Like To Work Here:
We are committed to maintain and expand our leadership in the Whisky and Premium Vodka categories in Czechia, through a solid commercial strategy and by leveraging a working culture which is based on the power of diversity, inclusion and collaboration.
Nothing Better In The Market
Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. In Brown-Forman Czechia, we can offer the competitive benefits package including, but not limited to flexible-working options, product allowance, paid sick leave, meal vouchers and 25 days of holidays, private medical care, along with global career opportunities.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe Division
City: Prague 1
Req ID: JR-00001838