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Brown-Forman Key Account Manager Off trade in Prague 1, Czech Republic

Who is Brown-Forman Czechia?

We are committed to maintaining and expanding our leadership in the Whisky and Vodka categories in Czechia through a solid commercial strategy and by leveraging a working culture which is based on the power of diversity, inclusion and collaboration.

Meaningful Work From Day One

To deliver the key performance indicators (i.e. listings, distribution, sales volume, gross profit) for the B-F brands with dedicated Key accounts in Czechia.

What You Can Expect?

  • Development and execution of Key account business strategy and ensuring maximum synergy of all the B-F brands

  • Works proactively on growth opportunity analysis for respective channel/customer group

  • Ensures competitive/targeted listings and distribution at assigned customer base in line with BF Czechia Country plan and strategy

  • Develops and executes promotional activities aligned to brand plans and delivers maximum return on investment.

  • Annual negotiation of trade terms (pay for performance) and ‘win-win’ agreements with dedicated Key Accounts

  • Manages all financial criteria related to KA’s business, providing accurate forecasting in financial and volume budgeting (P&L and KAMs), including reporting

  • Develops strong business relationships with each account

  • Achieves specific account objectives in volume, distribution, visibility and promotion of B-F Brands

  • Maximize B-F brands share of voice within account portfolio

  • Provides regular reports on customer’s performance and conducts business reviews with the key accounts

  • Collaborate while executing all Off-Trade activities with merchandising agency, the field team and Regional Sales Force managers. Strong interface between KAM´s, Sales Force on and off trade, Marketing and Trade Marketing.

  • Communicates proactively competitor activities as well as customer feedback on products, SKU´s and promotional activities

  • Know-how and best practice exchange with Sales Force, Marketing and Trade Marketing

What You Bring to the Table?

  • College/University degree in Business Administration, Marketing or similar

  • Years of experience within Sales or purchasing environment and in customer direct communication and management

  • Preferably FMCG experience

  • Fluent in Czech and English - to be able negotiate

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

In Brown-Forman Czechia, we offer a competitive benefits package including, but not limited to, flexible-working options, product allowance, company car, paid sick leave, meal vouchers, 25 days of holidays and private medical care, along with global career opportunities.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: Prague 1


Country: CZE

Req ID: JR-00002671