Brown-Forman Jobs


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Brown-Forman Trade Marketing Assistant On Trade CZ/SK in Prague 1, Czech Republic

Who is Brown-Forman?

For more than 150 years, the Brown-Forman Corporation has enriched the lives of generations with high-quality alcoholic brands.

On the Czech market, Prague-based Brown-Forman Czechia s.r.o. distributes and markets a selection of premium and super premium spirits from the international portfolio. These include the American Whiskeys JACK DANIEL'S Tennessee Whiskey, Woodford Reserve, FINLANDIA Vodka, SLANE Irish Whiskey as well as the Scotch whisky Benriach and The GlenDronach and the tequilas EL JIMADOR and HERRADURA.

Around 5,200 employees worldwide look after the brands from Brown-Forman, which are sold in approximately 170 countries. The company, which has been family-run since 1870, is traded on the New York Stock Exchange. In Prague, the company has around 50 employees. Brown-Forman is committed to maintaining and expanding our leadership in the Whisky and Vodka categories in Czechia through a solid commercial strategy and by leveraging a working culture which is based on the power of diversity, inclusion and collaboration.

Meaningful Work From Day One

Aligned with Brown-Forman long-term brand building and profit growth strategies, this position will be focused on strengthening our position in the On-trade channel by supporting On-Trade Marketing Manager in developing compelling activities able to turn brand choices into purchases.

What You Can Expect

Market responsibility: Czechia & Slovakia

  • Channel coverage: Distribution channel (WHS, C&C) and On-trade (wide & B-F On-trade)

  • Executes selected activities within covered channels (developing, execution, evaluation and reporting), in collaboration with Marketing Brand team and Sales, according to the TMKT strategy:

  • Promotional, activation and visibility activities for the WHS (e.g. VAPs, leaflets) and C&C (e.g. TMPs, instore visibility, 2nd placements etc.)

  • Coordinates execution of On-trade BDs according to C&C plan

  • Consumer activation for the B-F On-trade (e.g. consumer promo, competitions) both physically and virtually

  • Collaborating with graphics agency on visual development, procurement department on POSM development and external digital agencies on execution

  • Manages and aligns with Marketing and Sales team on all consumer giveaways (for VAP, TMP, competitions) for all covered channels

  • Administrates all On-trade POS materials (production, distribution, reporting, warehousing) – both permanent and promotional; including administration and development of digital POSM

  • Develops leaflets for Distribution channel in collaboration with KAMs according to promo plan

  • Supports On-trade Marketing Manager on various projects and topics, including: BF Menu - admin of drink database, orders, budget & field team support

  • Tailor made support for customers

  • POSM development for selected activities

  • Events and festivals execution

  • Regular controlling of On-trade BDs short-term execution via salesforce reporting

  • Coupa administration

  • A&P budget review and reporting

  • Various market and data analysis using Retailzoom, Dotykačka and other sources

  • Participates in sales meetings & selected brand meetings

  • Regular visit customers in the market

What You Bring to the Table

  • High School/GED/Secondary School; College/University (Bachelors or Equivalent);

  • University experience (can be on-going)

  • Experience with FMCG company (e.g. during studies) is an advantage

  • Experience with developing POSM is an advantage

  • Fluent Czech and Good English

  • Digital & social media advanced

  • IT literate incl. MS Office and Google suite

  • Driving license

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce​.

In Brown-Forman Czechia, we offer a competitive benefits package including, but not limited to, flexible-working options, product allowance, paid sick leave, meal vouchers, 25 days of holidays and private medical care, along with global career opportunities.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: Prague 1


Country: CZE

Req ID: JR-00005254