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Brown-Forman Assistant Brand Manager - Korea in Seoul, South Korea

The Assistant Brand Manager will be responsible for the planning and execution of promotions for Super Premium Whiskey Brands (Single malt and WR, OF) and other brands (Tequila, Vodka) in Korea. The Assistant Brand Manager must have an understanding of how the brands and the consumers come together. He/she will take the lead a marketing plan with Trade Marketing, report to Senior brand manager. Also work closely with the Sales team to ensure the brand plans and promotional activities are executed effectively/efficiently to achieve the sales target.

Job Responsibilities:

  • Develop the annual brand plans and execute brand objectives, strategies and promotional programs

  • Measure and review all relevant primary and secondary data that relate to brand building activities and the competitive activities

  • Prepare product/brand presentations and proposals

  • Formulate the short-term and long-term marketing strategies in Korea

  • Prepare sales forecasts and associated reporting

  • Liaise with agency partners in the design and production of marketing materials

  • Work with all levels of field sales staff to ensure that marketing plans and tactics are appropriate for field based brand building activities

  • Ensure that marketing plans are clearly communicated to the field sales staff

  • Educate and train our sales team on on brands (including category knowledge and competitor brands) and key programs

  • Liaise with sales staff on the execution of marketing plans in the field, and review the effectiveness of all marketing activities, in conjunction with the Trade Marketing and Sales Director

  • Working with Senior Brand Manager, Monitor and control marketing budget expenditure and ensure the spending is within the budget guidelines

You must have:

  • Marketing or related tertiary qualification

  • 4 years + consumer marketing experience

  • Strong communication skill

  • Experience in spirits, beverage or FMCG industry

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Seoul

State:

Country: KOR

Req ID: JR-00001598

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

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