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Brown-Forman Brand Ambassador in Seoul, South Korea

What can you look forward to?

Overall responsibility of the Brand Ambassador is to lead brand advocacy across the Brown-Forman portfolio in state markets. You will deliver best in class internal and external product and technical training programs based on strong knowledge about our portfolios.

The role will contribute to building the B-F Korea portfolio & channel strategy based on broad knowledge about product & industry. Crucial to the role is to effectively build influential partnerships with key customers collaborating with the sales team and achieve qualitative and quantifiable business objectives.

What Makes this a Great Opportunity

Relationship Development & Communication

  • Collaborate to understand what drives customer decisions and build effective business partnership with key customers.

  • Spend time in on-premise venues during peak trading times to better understand the business and provide industry, category, brand or business relevant information the customer will value

  • Present in an engaging and informative manner to customers

  • Collaborate with internal partners to ensure emerging trends, consumer behaviors and competitive activity are well understood.

  • Engage, educate and inspire drinks industry participants and consumers through training, events and social media

Commercial Capabilities

  • Maximize BF profit contribution from accounts and territory

  • Seek new business opportunities based on industry trend and product knowledge

  • Communicate commercial scenarios linked to company & customer strategies

  • Present insights to support your case and increase customer engagement

  • Presentation build and fluency in presenting commercial scenarios

  • Evaluate effectiveness of all advocacy and training initiatives

  • Contribute to extract commercial and consumer insights to develop new brand & channel strategies

Product & Technical Knowledge

  • Maintain a high level of B-F brand portfolio, technical drinks knowledge and liquor industry category knowledge

  • Deliver internal & external brand training sessions

  • Collaborate with internal and external stakeholders to execute local channel / consumer events

  • Understand and recommend new concepts to the customer

  • Understand drink making processes and skills

  • Deliver trade advocacy programs for B-F Korea portfolio

  • Participate in global and regional trade advocacy initiatives as required

  • Contribute to building a local drink strategy database/cocktail library.

Your Profile

  • Experience within the on premise channel or industry leading drink making environment

  • Broad alcoholic brand, product and technical drinks knowledge

  • Experienced presenting to small and large groups

  • Possesses top level liquor industry category knowledge

  • Education : College/University (Bachelor or Equivalent)

  • Experienced in multi-national liquor company as a brand ambassador

  • Basic English skill

  • Experienced in key account management

  • Socially networked with the bartender community

What we offer

  • Diversity is at the heart of our culture. Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness.

  • Employee Resource Groups (ERG’s) - As a result of our diversity focus, we offer a wide range of ERG’s which work to foster and enhance inclusion through our global company. Our ERGs are not only a support system and professional development opportunity for employees, but a positive forum for education and idea exchange to our company as a whole to build awareness, advocacy, and allyship.

  • Hybrid Working Arrangements - flexible working arrangements allowing you to work remotely and on site so that you can bring your best self to your role each and every day.

  • Career trajectory - With over 4700 employees globally and our products being sold in over 160 countries, the opportunities and support are endless for you to grow and develop your career in a resilient and fun industry.

  • Product allowance- All of our employees are entitled to a cheeky allowance to purchase our fantastic products to share with family & friends.

​Who we are

Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Seoul


Country: KOR

Req ID: JR-00004093