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Brown-Forman Brand Manager 차장 in Seoul, South Korea

What can you look forward to?

Brown-Forman Asia (B-F Asia) is one of the operational units of the Brown-Forman International division. Asia presents one of the largest opportunities for Brown-Forman globally and is expected to continue to be one of the most significant growth contributors to the company. With Korea as one of the key markets, B-F Asia is composed of 19 countries with 100+ employees distributed across offices in 10 key mega-cities.

This position will be responsible for the development of localising the brand strategy and its implementation. You will be tracking through all marketing tools and resources in consultation with the Marketing Manager and internal stakeholders. Your role will be to drive the growth and development of brands within the B-F Korea portfolio by building a strong position of super premium products and to accelerate growth of our Jack Daniels range.

Crucial to the role is to collaborate with multiple internal and external stakeholders. This includes Sales, Finance and Supply Chain team in Korea, Regional and Global brand teams, Marketing and PR agencies and other suppliers/business partners.

What Makes this a Great Opportunity

Brand Management & Planning

  • Lead the overall strategy and implementation for B-F super premium brand in consultation with the Marketing Manager.

  • Support the Marketing Manager – contribute to develop strategy and activity implementation

  • Contribute to prepare the annual Marketing plans across the portfolio, collaborating with the Sales team

  • Lead preparation of marketing activities in line with annual marketing plan by translating the long term strategies into the short term, tactical plans and activities with and to deliver fiscal year objectives along with the budget needed for implementation.

  • Lead the briefing, development and approval process for any local creative or global creative adaptation for B-F super premium brand.

  • Lead the implementation for new product development (NPD) to the market.

  • Support to manage the Brand P&L’s investment lines (tracking A&P based on budget guideline) with maximizing efficiency.

  • Supervise effective implementation of marketing activities, competitive price positioning and complying with brand equity guidelines

Leadership & Communication

  • Collaborate with the Sales team in Korea to ensure the Marketing plans are appropriate and adaptable to different channels and account segments.

  • Manage the Marketing agency partners to ensure that briefings and deliverables are meeting the company’s objectives.

  • Liaise with agency partners in the design and production of marketing communications materials, including digital, main communication and related materials.

  • Provide ad hoc support on special projects as needed.

Strategy & Insights

  • Seek, monitor and analyze data to identify opportunities and build strong consumer/category/trade insights that underpin brand strategies..

  • Leverage key processes, frameworks and resources to understand customer, consumer, channel, campaign insights for more informed decision making & planning

  • Implement new processes and learnings as training opportunities provide.

Your Profile

  • +7 years of experience in Marketing with +3 years as a brand manager

  • Experience in managing global brands

  • Experience in eCommerce and Digital Marketing

  • Advanced MS Word, PowerPoint and Excel skills

  • Excellent command of English and Korean

  • Bachelor’s Degree in Marketing, Business Administration

  • Experience from Alcohol Beverage / FMCG industry

What we offer

  • Diversity is at the heart of our culture. Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness.

  • Employee Resource Groups (ERG’s) - As a result of our diversity focus, we offer a wide range of ERG’s which work to foster and enhance inclusion through our global company. Our ERGs are not only a support system and professional development opportunity for employees, but a positive forum for education and idea exchange to our company as a whole to build awareness, advocacy, and allyship.

  • Hybrid Working Arrangements - flexible working arrangements allowing you to work remotely and on site so that you can bring your best self to your role each and every day.

  • Career trajectory - With over 4700 employees globally and our products being sold in over 160 countries, the opportunities and support are endless for you to grow and develop your career in a resilient and fun industry.

  • Product allowance- All of our employees are entitled to a cheeky allowance to purchase our fantastic products to share with family & friends.

​Who we are

Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Seoul


Country: KOR

Req ID: JR-00004092