Brown-Forman General Manager - Korea in Seoul, South Korea
"This role offers a unique opportunity to lead a cross-functional team in one of the top markets for Brown-Forman in Asia. With currently less than 2% share of total whiskey, B-F premium portfolio of brands has a large runway in the highly profitable Korean market. This is an incredible chance to lead the transformation of a business and be part of the next generation of growth markets for B-F globally. GM Korea will also be part of the broader BF Asia leadership team, providing a strong career development opportunity and chance to help define Asia's agenda for the next decade." - VP General Manager Asia
Brown-Forman is dedicated to creating a responsible drinking culture, providing a safe, inclusive, and engaging workplace, protecting the environment, and making a positive contribution to our communities.
Meaningful Work From Day One
This role is to lead the Brown-Forman Korea organization, with overall responsibility for
P&L results and growth strategies. The General Manager leads a local Leadership Team composed of four team members representing core functions of the organization:
Marketing, Sales as direct reports and Finance [includes accounting, supply chain, and
customer service] and HR as matrix reports. The General Manager is also a team member of the Asia LT team.
You Will Make A Difference In This Role And Be Challenged By
Increasing overall management's effectiveness by recruiting, selecting, orienting, training,
coaching, and counseling managers; with a strong focus on communicating company
values, strategies, and objectives. Leads the team by assigning accountabilities; lead
planning, monitoring, and appraising job results while developing a climate for offering
information and opinions; providing educational opportunities
Lead the team to develop a strategic plan tackling local market opportunities; presenting
assumptions; recommending objectives. Delivers yearly objectives by establishing plans, budgets, and measurements; allocating resources; reviewing progress; making mid-course corrections as necessary. Leads Brown-Forman image build in the local market by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices
What You Will Experience
As the leader of the local organization, the GM is expected to form their own Leadership
Team, and set up the foundations for Leadership Team Journey that will lead the
organization in the coming years, and will be the support to set the appropriate structure
and capabilities levels that will deliver business results
The GM is expected to lead by example, conveying the company’s values and ways of
working, establishing an enabling culture based on strong collaboration and common
Objectives. Ensure compliance with Brown-Forman Code of Conduct, responsible marketing guidelines, and other such codes that may be issued
You will lead the development and maintain long-term strategic plans for
brands, portfolios, channels, and the organization. Build 3 years mid-term plans with
investment proposals to seek growth opportunities. You can expect to lead the development and implement annual budgets in accordance with mid-term and long-term plans, as well as business operations and results.
To Thrive In This Job, You Should Have ...
A College/University (Bachelors or Equivalent); Business, Marketing, or similar
and 10-15 years’ experience in FMCG industry, preferably spirits/image
Management experience in either general management, sales, or marketing
Understanding of On- and Off-premise retail dynamics and structure
Experience in working in an international environment
Experience in a matrix organizational structure
Distributor/licensee/agency or sales management experience
Strong Business Acumen, P&L responsibility
People management experience
Please note : A more detailed job description is available if selected to move further in the process.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Emerging International Division
Req ID: JR-00002066