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Brown-Forman Marketing Manager Korea 이사 in Seoul, South Korea

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.

Meaningful Work from Day One

This position will have overall responsibility for Marketing and Trade Marketing activities in Korea. You will use your Marketing, Brand Management, Trade Marketing and leadership skills to effectively drive the growth and development of brands within the Brown-Forman Korea portfolio. As a member of the Korea Leadership Team, contributes to the development of the business and organisation goals.

What you will experience

Brand Management & Planning

  • Prepare and own the annual Marketing plans across the portfolio, collaborating with the Sales team and in consultation with the Regional Marketing Director and Korea General Manager.

  • Lead, coordinate and champion the conceptualization & implementation of Marketing activities

  • Manage the Brand P&L’s investment lines (tracking both A&P and other items within budget guidelines)

  • Lead the planning process and timing for new product development (NPD) to the market.

Leadership & Communication

  • Provide strategic input, sharing best practice and unlocking Asia growth pillars as a part of the Korea Leadership team

  • Lead the communication with Sales Managers to ensure the Marketing plans are appropriate and adaptable to different channels and account segments.

  • Lead the coordination and implementation of Trade Marketing and brand activities

  • Develop business relationships with customer and trade partners to understand the channels, ensure field-based activities are executed with excellence

  • Manage the Marketing agency partners

  • Liaise with agency partners in the design and production of marketing communications materials, including digital, POSM and related materials.

  • Continuously update forecasts, plans and all information requirements within internal reporting systems.

  • Provide ad hoc support on special projects as needed.

  • Lead, coach and grow direct reports

Strategy & Insights

  • Seek, monitor and analyze data to identify opportunities and build strong consumer/category/trade insights that underpin brand strategies..

  • Leverage key processes, frameworks and resources to understand customer, consumer, channel, campaign insights for more informed decision making & planning

  • Implement new processes and learnings as training opportunities provide.

Your Profile

  • Minimum 8 years marketing experience

  • Strong people management and leadership experience

  • Experience within multinational company, managing global brands

  • Strong ecommerce and digital; marketing capabilities

  • Bi-lingual skills (English & Korean fluency)

  • Bachelor’s Degree in Marketing, Business Administration

  • Experience within trade marketing

  • Liquor industry or FMCG industry is highly regarded

Enriching life, Enriching careers

Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Seoul


Country: KOR

Req ID: JR-00003034