Brown-Forman Jobs


Job Information

Brown-Forman Trade Marketing Manager in Seoul, South Korea

Job Responsibilities:

Marketing & Sales Integration

  • Support to develop channel segmentation and channel strategies via closely working with the sales team in consultation with the marketing manager

  • Support to set the target to achieve the excellence in physical availability aligned with portfolio/channel strategy

  • Translate key Brand Strategy & Initiatives into field sales priorities and customer / channel plans

  • Use shopper insights and retail data to identify key customer & channel opportunities to build brand awareness, trial & penetration - through brand advocacy, customer promotions, in-store visibility etc

  • Develop customer promotions & evaluate post campaign performance

  • Oversee execution of key marketing platforms/initiatives

  • Manage & coordinate merchandising material and provision for Sales team implementation

  • Support customer review & new listing presentations and business cases

Gather on ground competitive intelligence & oversee tracking of physical availability measures

  • Manage POS & gift set development, logistics & ensure implementation standards at store level

  • Responsible for Trade Marketing budget across all brand portfolios and channels

Leadership & Communication

  • Build strong working relationships with Brand Marketing team and Sales team to ensure that marketing plans and tactics are appropriate for field based brand building activities

  • Manage the Marketing agency partners to ensure that briefings and deliverables are meeting the company’s objectives

  • Coordinate and oversee the work of Trade Marketing team members

Provide ad hoc support on special projects as needed

Strategy & Insights

  • Seek, monitor and analyze data to identify opportunities and build strong consumer/category/trade insights that underpin trade marketing strategy

  • Leverage key processes, frameworks and resources to understand customer, consumer, channel, campaign insights for more informed decision making & planning

  • Implement new processes and learnings as training opportunities provide

Required Experience & Education:

Education: College/University (Bachelors or Equivalent);


  • +7 years of experience in Marketing including +3 years in Trade Marketing

  • Experience in managing a team

  • Experience in managing global brands

  • Advanced MS Word, PowerPoint and Excel skills

  • Excellent command of English and Korean

Preferred Experience & Education:

Education: College/University (Bachelors or Equivalent);


  • Bachelor’s Degree in Marketing, Business Administration

  • Experience from Alcohol Beverage / FMCG industry/Off-trade

Job Competencies:


  • Strong strategic and analytical skills

  • Strong interpersonal, communication and influencing skills

  • Commercial acumen

  • Project & time management

  • Effective team contributor

  • Activation knowledge

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Seoul


Country: KOR

Req ID: JR-00006038