Brown-Forman Brand Ambassador - Greater China in Shanghai, China
Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years.
Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Brown-Forman is amongst the top 10 global spirits companies in the World. You will be working with some of the World’s most iconic and valuable Spirits Brands like Jack Daniel’s, Woodford Reserve, Chambord, Finlandia Vodka and Slane Irish Whiskey.
Come have a seat at our table.
Meaningful Work From Day One
Brand Ambassador is first and foremost the face and voice of our brands for consumers, customers and business partners. The role is involved in increasing brand awareness and sales by promoting and communicating about the company’s products through various channels as well as working closely with internal sales and marketing teams to achieve business goals and objectives.
Excelling in this role requires excellent communication and networking skills to nurture strong relationships with key customers and professional communities, and a strong presence on social media. Previous experience as a brand ambassador or similar role is strongly desired, as well as knowledge of sales and marketing principles.
Normally, this position requires working mostly not in the office, but the travel and meetings schedule may and will vary throughout the years.
What You Can Expect
■ Building rapport and trustful relationships with customers, distributors, bartending community, and consumers. Educating and training them on Brown-Forman products to build brand awareness and loyalty.
■ Planing, creating and reporting out social media activities in line with brand priorities to drive brand awareness and attract new customers and consumers. Monitoring customer and consumer reviews and feedback.
■ Proposing drinking strategies for the company’s products, creating new cocktails and cocktail cards, and POSM materials for on-trade customers.
■ Participating and representing B-F in On and Off trade industry shows and events as a company spokesperson. Assisting in organizing marketing events.
■ Collecting market insights, trends, and competitor activities and reporting them to the marketing team.
What You Bring To The Table
● Proven work experience as a Brand Ambassador or similar role
● Work experience in the on-trade industry (bartender, bar administrator, and alike).
● Ability to travel.
● Knowledge of the Chinese on-trade environment and bartending community.
● Creative Problem Solver
● Strong social media presence on multiple platforms, experienced in creating online content.
● An outgoing, friendly personality, and a desire to meet new people.
● Superior communication skills (influencing & persuasion, listening, presentations, written). Fluent in English and Chinese.
● Ability to build productive relationships at all levels.
● Collaborative team player, able to build & maintain productive partnerships.
Nothing Better in the Market
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Emerging International Division
Req ID: JR-00006179