Brown-Forman Marketing Manager - Greater China in Shanghai, China
For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey family of brands, Super Premium American Whiskey Woodford Reserve, Super Premium Single Malt Scotches Ben Riach, and The Glendronach, as well as Finlandia Vodka, Herradura and El Jimador tequilas, Chambord liqueur, among others. Brown-Forman’s brands are supported by over 4,700 employees and sold in more than 165 countries worldwide.
Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.
Brown-Forman Asia presents one of the largest opportunities for Brown-Forman globally and is expected to continue to be one of the most significant growth contributors to the company. B-F Asia is composed of 19 countries with 100+ employees distributed across offices in 10 key mega-cities.
The Brown-Forman (B-F) China business is a key priority growth country, with very ambitious volume and value growth and will remain a strong focus from global leadership.
Meaningful work from day one
This position will be responsible for building our portfolio strategy for the overall business, leading our journey to build the right share of voice for key brands. You will represent a team of trade and brand managers on the leadership team, and work with the general manager to provide support to distributor partners and senior management in Asia to give them the confidence on strategy and plans.
What you can expect
Lead annual Brand & Country planning process cross functionally
Create vision & strategic roadmap for portfolio & brand growth with clear priorities on sales and resource
Develop brand initiatives and program calendar to build equity whilst driving sustainable and profitable sales targets
Drive brand importance and fame through BRM channels as well as advocacy programs
Identify research & insight opportunities - leveraging key processes, frameworks and resources to understand customer, consumer, channel, campaign insights for more informed decision making & planning
Collaborate with other Asia marketing and brand managers to build cost synergies
Monitor brand performance against sales forecasts. Determine corrective action where necessary in conjunction with field sales staff
Lead and develop the team of brand and trade marketing managers
Support the China Leadership Team as a thought partnership role
Manage the brand P&L
Educate and elevate China’s profile amongst Global key stakeholders including preparing and presenting product/brand presentations and proposals
Multiple agency management across creative, design, media, activation to ensure best-in-class execution and within company compliance
Provide guidance and leadership to On Premise Brand Champions
Partner closely with E-Commerce and Commercial leaders to ensure continuity and consistency of brand plans to our field team
Spend time in the trade to understand practical implementation of all marketing promotional activities
Lead and negotiate all sponsorship proposals and agreements
Liaise with sales staff on the execution of marketing plans in the field, and review the effectiveness of all marketing activities.
Conduct full marketing evaluations and make recommendations to further benefit the brand
Marketing or business related tertiary qualification
Local market experience
Min 8+ years of developing brand and category strategies with strong ATL experience
3 years + in a management role/leadership role
Marketing related role in a FMCG company
Fluent in English and Chinese (Mandarin)
What you can add to the team
Experience in trade marketing or consumer insights/commercial role
Experience in managing matrix organization with multiple local, regional and global stakeholders
In-depth knowledge of China trade and activation elements
Experience in liquor industry, particularly On Premise is highly regarded
Expertise in Media landscape with strong agency management skills
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Emerging International Division
Req ID: JR-00002034