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Brown-Forman Area Manager - Singapore/Malaysia/Indo-China in Singapore, Singapore

Meaningful work from day 1 The Area Manager plays a vital role to effectively implement country strategies and lead Brown-Forman’s portfolio development and commercial management across Malaysia, Singapore, East Timor and Indochina (Vietnam, Cambodia, Laos). Manage the existing route-to-consumer partnerships and brand building plans together with Marketing Manager SEA and Trade Marketing. Implement long & short term strategy for business development, route-to-consumer, and the execution and evaluation of commercial plans. This position is part of the SEA Leadership team and will be responsible for their Area P&L.

What You Can Expect

  • Establish regions strategic objectives and develop Country Plans with measurable goals. Review strategy against channel trends and adjust plans based on all insights sources.

  • Prepare and present annual Country Plans, monthly business reviews, and quarterly forecasts.

  • Set distributor goals and track performance through quarterly business reviews.

  • Be an proactive member of the Southeast Asia Leadership team and install the Brown-Forman Values in all we do as a team.

  • Work closely with key functions including Marketing, Digital & E-commerce, Supply Chain and Finance to ensure a collaborative approach to setting and achieving sales and marketing goals.

  • Manage Regional P&L and control investment working with Finance as a business partner with accurate budgeting and tracking of investments and all commercial contracts.

  • Maintain effective, value adding business relationships with key customers and manage Distributor relationships, contracts setting and KPI achievement across the region.

  • Review pricing opportunities, leverage insights and align with brand guidelines on establishing new products, ensure accurate forecasting, and inventory cost control, working with Supply Chain Manager.

  • Uses customer and channel knowledge to define new opportunities and create value.

  • Understand the overall fit of products within the category and channel.

What You Bring to the Table

  • College/University (Bachelors or Equivalent); Business

  • 10 years experience in FMCG industry, preferably in wine and spirits industry

  • Management experience in sales or marketing, and distributor management

  • Understanding of On-premise, Off premise, e-commerce and digital marketing channel dynamics

  • Experience working in an international environment

  • Proven ability achieving objectives in a matrix organisational structure

What Makes You Unique

  • Fluent in English speaking and writing

  • A team player with great influencing and communication skills to operate cross-border international/multi-market operations

  • Analytical and conceptual thinking ability

  • Acting as intercultural mediator and change agent

  • Strong analytic and strategic capabilities

Who we are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Singapore


Country: SGP

Req ID: JR-00007062