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Brown-Forman Insight Analyst - Asia (Fixed Term Contract) in Singapore, Singapore

Our Insights team is driven to inspire the teams they partner with by understanding what matters to consumers, shoppers and customers in order to develop outstanding solutions to real business problems and opportunities.

This role will focus on partnering with the Asia marketing teams on key project initiatives, rooted in data analytics and market research, to identify key learnings and actionable insights from a range of data sources, to help the teams to develop growth driving strategies and activations that beat the competition.

*Note: This is a 8 month contract position*

What you will experience

Brand Planning and Insights

  • Provide situation analysis to help answer key business questions to be addressed for short and mid-term growth and create evidence based situational analysis that underpins the annual brand plans.

  • For key markets in the region (Japan/China/Taiwan/Thailand/South Korea/Singapore), support the brand and commercial teams to set KPIs, monitor and measure all brand building and sales activation

  • Provide actionable insights from a range of information sources (IWSR, Kantar, Nielsen and other research companies - both continuous and ad-hoc projects)

  • Collaboratively work across the broader insights function within the Emerging International Division and in conjunction with finance analytics to create a holistic business picture and powerful insights that gives our brands a competitive advantage.

  • Coordinate annual brand planning across markets by briefing markets on requirements, organising working sessions, pre-work and outputs and manage timelines.

  • Support markets and alignment with various stakeholders for the implementation of market research projects and on localised communications testing.

Business & Research Reporting

  • Provide rich data analytics (of both internal and external data sources), with actionable insights and inputs to:

  • Monthly and quarterly Market Business Review for Leadership Teams in key markets (Japan/China/Taiwan/Thailand/South Korea/Singapore)

  • Finance teams as part of Revenue Growth Management initiatives

  • Asia Integrated Marketing Communication (IMC) team for integration with digital analytics

  • Understand data availability and identify key research priorities by markets and recommend relevant data sources that meet the requirements

  • Assist in the design, implementation,monitoring and the management of consumer, shopper or customer research studies

  • Support the management and debrief presentations of brand health trackers in key markets as part of brand planning

  • Act as the key contact with external market research agencies and appropriate internal resources.

  • Support the set-up of monthly dashboard reporting and champion the analytics of existing and new data sources (Nielsen or equivalent, customer databases/panels, brand health, e-com database, IWSR etc).

  • Facilitate the supply of data from markets to IT

  • Organise regional debriefs, provide research summaries and ensure analytics reports are distributed to all markets in Asia

Your Profile

  • Bachelor’s Degree

  • 5+ years FMCG branded products experience working in insight and analytics

  • Excellent written and oral English skills

  • Strong collaboration with external partners and internal stakeholders

  • Exceptional qualitative and quantitative research analytical skills

  • Experience within multinational matrix environment is highly regarded

  • Ability to manage multiple projects and meet deadlines

  • High level accuracy and detail

  • Excellent ability to communicate and influence

  • Strong listening, presentation and storytelling skills

Technical Skills Required

  • Advanced statistical analysis and excellent knowledge of panels and data analysis software with an aptitude for the manipulation and interrogation of databases (eg Nielsen, SSPS or equivalent)

  • Familiarity with a broad range of consumer, category and shopper research and sources of data (Nielsen,customer shopper panels, etc)

  • Familiarity with analysis software (SPSS, Nielsen or equivalent, etc)

  • Familiarity with usage, attitude and brand health studies

  • Proficient in Microsoft Office and Google applications

Enriching life, Enriching careers

Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Singapore


Country: SGP

Req ID: JR-00002963