Brown-Forman Trade Marketing Specialist METS in Singapore, Singapore
For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands which are supported by over 4,700 employees and sold in more than 165 countries worldwide.
Brown-Forman Asia presents one of the largest opportunities for Brown-Forman globally and is expected to continue to be one of the most significant growth contributors to the company. Our region is composed of 19 countries with 100+ employees distributed across offices in 10 key mega-cities, with our regional Head office based in Singapore.
From a portfolio perspective, the Asia region is largely led by our flagship Jack Daniel’s Tennessee Whiskey, presenting a large opportunity for our Super Premium portfolio of American Whiskeys and Single Malt Scotches.
Meaningful work from day one
Working closely with our Regional Marketing Manager, you will lead end to end marketing execution and A&P budget management for the Singapore and Malaysia markets. You will gain exposure to strategic planning and brand initiatives, and deliver excellence in execution and manage agency / distributor stakeholders.
You will also be responsible for PR, event management and coordination for both Trade and consumer related activities.
What you will experience
Implement the channel strategies in the core channels (On & Off-Trade) and E-commerce
Plan and execute brand activation calendar across all channels while maintaining consistent and high executional quality
Collate data for evaluation & analysis of marketing led activations & derive insights for improvement to the strategic framework
Partners closely with Brand Ambassadors to drive advocacy across key markets with measurable KPIs
Assist the Commercial team in tracking channel segmentation by account, to establish and track performance of visibility at the point of purchase
Build effective and lasting working relationships representing our brands with trade partners
Assist in the forecasting for new product development, product limited editions and exclusives
Assist in distributor management and regularly coordinate with distributors’ Sales & Marketing team
Plan, develop and maintain reports on projects, trade promotions & promotional material inventory
Contribute to Country/Brand plans and monthly and quarterly business reviews
Maintain budget tracking with adherence to Finance guidelines, and support relevant invoice processing
Coordination of any frequent/ad-hoc requests
At least 4 years experience with the On & Off-Trade channel marketing experience in the Alcohol Beverage, FMCG, or Luxury sector
Local market knowledge is essential
Experience working on E-commerce and digital marketing
Experience working with cross-functional teams and channels
Track record of cultivating strong relationships with key external & internal partners
Strong skills in managing multiple projects and promotions
Excellent command of English and Mandarin language
What you can add to the team
We are seeking a creative, motivated individual, with a high level of commercial acumen and activation knowledge. You will require strong presentation and interpersonal skills, and outstanding project / time management. You will be a team contributor and be available for flexible working hours.
Who we are
Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Emerging International Division
Req ID: JR-00002049