Brown-Forman Field Marketing Manager Jack Daniel's FOB - FL/SC in St. Petersburg, Florida
What You Will Do in This Role :
Accelerate value share growth where significant geographic, consumer, and or portfolio opportunities exist
What You Can Expect -
Local Consumer Marketing
Leads the development, localization, implementation, and evaluation of local brand consumer activation programs and plans to maximize growth, profitability, and brand equity, consistent with national brand strategy
Localize National Marketing plans by leveraging national brand promotional platforms and applying local market insights. Develop the local consumer strategy and marketing plan for JD FOB.
Identifies, implements, and executes relevant events and sponsorships; Establishes relevant partnerships that will improve the overall market plan
Work with Brand teams to create local programs and support activities and materials consistent with brand strategy and equity guidelines.
Develop the local media strategy, and work with IMC, Brand, and agencies to identify and implement relevant, local media plans.
Work with and lead deliverables from multiple creative, experiential, and promotional partners. Evaluate programs and initiatives, making recommendations for discontinuation or improvement
Partners with sales team to educate, plan, execute and evaluate agency (Hive, Greenhouse) execution of assigned brand initiatives
Lead consumer marketing agency team members, i.e. Greenhouse Brand Ambassador in partnership with agency management.
Manage local consumer marketing funds (sponsorships, local media, consumer focused activities, brand events) and provide input into local resource allocation decisions.
Serves as a critical resource for consumer and competitive insights to be expedited to Brand Teams
Champions Brand building by providing brand/category/portfolio expertise and conducts tastings and brand education training.
Partner with Region e-premise and multicultural leads to develop strategies for local market consumers.
We Are Looking For People Who -
Bachelor’s Degree with Business or Marketing major preferred, plus 3-5 years sales and marketing experience or 7+ years field marketing experience within the beverage or CPG industry.
Excellent interpersonal skills, oral and written communication skills.
PC proficient in Google (Sheets, Slides, Docs) and Microsoft (Word, Excel and PowerPoint).
Demonstrated ability to create, control, and maintain financial and/or business analyses, including budgets.
Excellent strategic and tactical skills; demonstrated ability to implement and adapt national programs to the field.
Willingness to travel approximately 35-50%, and ability to work nights and weekends as required.
Strong interpersonal skills; demonstrated ability to develop and maintain effective working relationships with all members of extended brand teams.
Sound financial skills: Experience in building and managing a budget.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: USA & Canada
Req ID: JR-00004558