Brown-Forman Jobs

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Brown-Forman Channel Activation Executive in Sydney, Australia

Our Company:

Headquartered in Louisville, Kentucky, Brown-Forman is an American owned and publicly listed (NYSE) company, which produces and markets some of the world’s leading liquor brands. Founded in 1870, the company has grown its brand portfolio, selling more than 30 brands in over 160 countries. Some of these brands include, Jack Daniels, Finlandia, Chambord, Jägermeister, El Jimador, Old Forester, Woodford Reserve and Herradura. Brown-Forman employs over 4,500 people, with more than 40 locations around the world.

Brown Forman Australia Pty Ltd consists of a team of 150 people, work in regional and city locations throughout the country, with offices in Sydney (Head Office), Melbourne, Brisbane and Perth.

Your new role:

The role of Channel Activation Executive is responsible for the development and implementation of shopper activation plans for our off-premise channel. You will drive alignment between our brand and sales objectives, and also between Brown-Forman and customer objectives.

This position is full time, based at our National Head office in Sydney CBD.

Duties & Responsibilities:

  • Develop the shopper activation plan for your designated channel in collaboration with the Sales, Brand and Insights team.

  • Embrace and promote Brown-Forman’s Brand building ethos, ensuring all activations are within brand guidelines.

  • Manage budgets to optimize our investment effectiveness for each program (including sourcing competitive pricing from third party suppliers)

  • Foster a collaborative relationship with the Sales & Marketing functions to drive alignment between internal stakeholders

  • Foster a collaborative relationship with the Retail Team to drive alignment between internal stakeholders and our customer objectives.

  • Manage the agency briefing process for all activities from start to finish to ensure excellent execution.

  • Conduct evaluation of all activations to determine the level of impact and effectiveness of each program against a predetermined set of objectives

  • Establish and develop strong business relationships with key customers, suppliers and agencies through effective planning, communication and collaboration

  • Monitor competitor activity and ensure that Brown-Forman maintains a superior presence and competitive edge in the marketplace.

  • Effectively and efficiently manage any business expenses incurred in line with company guidelines

Qualifications & Requirements

  • 2+ years’ experience in marketing or trade/shopper marketing.

  • Experience within liquor industry or similar FMCG category.

  • Ability to build strong relationships and work collaboratively with others.

  • Excellent communication and project/ time management skills.

  • Can do attitude.

  • Advanced skills in Microsoft office/ MAC software

  • Proven track record of creativity, flair and willingness to innovate

  • Tertiary qualifications in Marketing, Business or a related field

The starting salary for this role is $75,000 pa.

Our Culture:

Brown-Forman’s culture is a direct reflection of our deeply held core values of integrity, respect, trust, teamwork, and excellence. Our values are woven through everything we do and guide our actions with employees, customers and communities.

We are an equal opportunity employer, supporting a diverse and inclusive workplace. We recently won the AHRI 2018 Award for LGBTI Inclusion and the Australian LGBTI 2018 Award for Organization of the Year. We are also a Work180 Female preferred employer. We encourage applications from all backgrounds.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: International

City: Sydney

State: New South Wales

Country: AUS

Req ID: JR-00000360