Brown-Forman Channel Activation Executive in Sydney, Australia


  • Responsible for the implementation and delivery of promotional and experiential partnerships within the on-premise channel- including events, competitions, visual installations and the sourcing and creation of branded assets.

  • Embrace and promote B-F’s Brand building ethos within all B-F programs

  • Develop a robust/ credible BTL point of purchase plan for each activation

  • Manage budgets to optimize our investment effectiveness for each program- including sourcing competitive pricing from third party suppliers

  • Foster a collaborative relationship with the Sales & Marketing functions to drive alignment between internal stakeholders

  • Foster a collaborative relationship with the National Accounts On-Premise team to drive alignment between internal stakeholders and ensure BF objectives are being met- including the management and communications of all collaborative requests

  • Agency management and briefing of all projects from start to finish including managing brand installations and project budgets

  • Establish and develop strong business relationships with key customers, suppliers and agencies through effective planning, communication and collaboration

  • Conduct evaluation of all activations to determine the level of impact and effectiveness of each program against a pre-determined and mutually agreed set of objectives

  • Monitor competitor activity and ensure that B-F maintains a superior presence and competitive edge in the market place

  • Effectively and efficiently manage any business expenses incurred in line with company guidelines

  • Work closely with the Advocacy and Training Manager on related advocacy projects as & when required

Must Requirements:

  • 2+ years’ experience in a trade marketing, marketing or sales capacity.

  • Excellent oral and written communications skills

  • Collaboration / teamwork – to be able to work in a team environment

  • Experience in the Advanced skills in the range of Microsoft office/ MAC software

  • Track record of creativity, flair and willingness to innovate

Preferred Requirements:

  • Tertiary qualifications in Marketing, Business or a related field

  • Experience in the on premise Liquor Industry.

  • Experience in liquor industry or similar FMCG category.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: International

City: Sydney

State: New South Wales

Country: AUS

Req ID: 4693BR